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ID:31955487
大小:2.95 MB
页数:61页
时间:2019-01-29
《广州佳禾科技有限公司竞争战略分析》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、西南交通大学硕士研究生学位论文第1II页AbstractJiaheTechnologyCo.Ltd.isacompanyengagedinsoftwaredevelopment,systemintegration,technicalservicesandprofessionalproductsales.JiaheTechnologyCo.Ltd.hasgoodsalesontheITproductdevelopmentandsales—oriented.However,witllthefiercecompetition,
2、theprofitmarginsonhardwaresalesisdecreasing,andcompetitiontendstobemoreandmoredifficulttoattracttheretaincustomersinthevarioushomogeneousproducts.Moreover,withthepopularityofITtechnologyandpromotion,allincreasingnumberofindustriesandenterprisesareusingITtechnolog
3、ytobuildtheirowncorebusinessplatform.Inordertomeetthenewchangesinthemarketandtomeettherisingcustomerdemandforinformationtechnology,itisreadytoservicetheproducttoattractcustomers,increaseprofitability,JiaheTechnologyCo.,Ltd.SOastoenhancecompetitiveness.Thisarticle
4、researchesJiaheTechnologyCo.,Ltdfirstly,toconductin-depthanddetailedanalysisinthemacro—environment,theindustrialstructureaswellasthecompany’Sresources,strategiccapabilitiesandmarketposition.BytheuseofPESTtheauthoranalysisthepolitical,economic,social,andtechnologi
5、calparts,andotherfactorsfortheindustrydevelopmentmacro-environmentalconditions,meanwhiletheauthoranalysistheindustrystructureanalysisITindustrycompetitiveenvironmentbyusingtheanalysismeansofBoston.Then,theauthoranalysisresourcesandcapabilitiesoftheJiaheTechnology
6、Co.,Ltd’Swiththesametypeofcomparativeanalysiscompetitors.WesummarizedthedevelopmentexperiencesoftheJiaheTechnologyCo.,Ltdinthepast8years,pointingoutthattheexistenceofanumberofissues.Atthesametime,bytheuseofSWOTanalysis,wesetouttheenvironmentstrategyofopportunitie
7、sandthreatsthroughthecompany,as西南交通大学硕士研究生学位论文第1V页wellastheadvantagesanddisadvantagesofJiaheTechnologyCo.,Ltd.tomakeachoiceofdevelopmentstrategy.Finally,undertheindustry(ITservicesindustry)analysisoftheJiaheTechnologyCo.,Ltd,weanalysisofintemalfactorsbasedontheco
8、mpany.BythecombinationofstrategytheoryandexperiencesoftheJiaheTechnologyCo.Ltd,theauthoranalysisthefuturedevelopmentstrategyanddevelopmentgoalonthebasisoftheba
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