资源描述：
《j公司湿厕纸项目商业计划书》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。
1、摘要理团队构成及未来五年的发展目标。本文最后通过净现值NPV和回收期分析，对J公司湿厕纸项目的商业计划进行了为期五年的财务预测与盈利分析，同时揭示了该计划可能存在的风险并提出了相应的建议和对策，最终简述了该商业计划书的执行摘要收尾。关键词湿厕纸竞争战略客户分析市场分析商业计划II万方数据AbstractAbstractFoundedinthemid-1990s,JCompanyisthefully-ownedsubsidiaryofamultinationalcompanywhichmainlyproducesrollbathtissue,handker
2、chief,napkin,facialtissueandothertissueproducts.Consideringtheexistingcompetitorshavegrownfull-fledgedintheconventionalbathtissuefield,itishardlypossibleforJCompanytowinagainstthemonthebusinesssizeintheshortterm.Therefore,toeffectivelyopenupa“BlueSea”andexpandanewsuccessfultissue
3、categorywillhelpJCompanysolvethecurrentgrowthbottleneck.ThisbusinessplanhasdeeplyanalyzedtheexternalandinternalenvironmentofJCompanymoistbathtissueproject,andidentifiedthatconsumers’appealstowardshealthy,convenientanddecentlife;thedevelopmentofurbanization;therapidgrowthofmiddlec
4、lassandtheenhancementofspendingpowerhaveconstitutetheopportunitieswhiletheexternalthreatsmainlycomefromhigherbargainingpowerofrawmaterialsupplierandmoreintensivecompetitionwithinthetissueindustry.TheinternalstrengthsofJCompanyincludestrongR&Dcapability,worldfamousbrandresources,a
5、ndexceptionalproductqualities,top-notchaftersalesservice,advancedproductionmanagementmechanism,optimizedsupplychainmanagementsystem,soundcompanyreputationandexcellenttalentpipeline.Theinternalweaknessiscomposedoflesssensitivetomarketresponses,thelongintroductioncycleforIII万方数据Abs
6、tractnewproduct,andrelativelyhighbasesheetpricethannonwovenmaterial.However,generallyspeaking,JCompanypossessesmoreobviousstrengthsandfacesmoredevelopmentopportunitiesaswellthanthenegativeaspects.Takingalltheseintoconsideration,JCompanyshallimplementthegrowthdevelopmentstrategyan
7、dproductdifferentiationstrategy.Throughin-depthresearchstudiesanddatastatistics,thispaperhasconductedanalysisonJCompanymoistbathtissuetargetcustomersfromthebroad,strategictocorelayers.Byunderstandingpotentialcustomerdemand,purchasingintentionandtheinfluencingfactorsofpurchasedeci
8、sions,thecorrespondenttargetmarkethasbee
