d公司竞争战略分析

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1、万方数据D公司竞争战略研究TheStudyofCompetitionStrategyofDCompanyAbstractDuetohistoricalreasons，China’Sgrainpricehasalwaysremainedlowlevel，insuchcases，economicshockswhichcausedbyeconomicdevelopmentandtheincreaseoflaborcosthasleadtotheriseofoppommityCOSTSforfoodprocessingenterprises，allkindsofen

2、terprisesrealizethismarketprospectandbegintooccupythemarketshare．wiminvariantmarketcapacityanddemand，riceprocessingenterprisessupplyfunctionchanges，resultingintheintensecompetitioninthewholericemarket．TheoriginalpassiveorderdevelopmentmodeofDcompanycannolongerbeadapttothevariablema

3、rketsituations．Thepaperistostudythecompetitivestrmegyasthemaincontent．Startingfromthecurrentoperatingsituationofthecompany，consideringthechangeofinternationalanddomesticenvironmentandtheevolutionofenterprisecompetitionstrategytheories，thepaperanalysesthecompetitorsandchoosesthesale

4、sstatisticsofDalian，Shandong，andHenanricemarketandmakescomparison，谢ththehelpofSWOTmodel，YiHaiandZhongDaobenchmarkingdata，thepaperfindsoutthecompetitiveadvantageofDcompany．Meanwhile，basedontheNelsondetectiondata，fieldinvestigationandthecompanyinternalmethods，thepaperlocatestheproble

5、msofenterprisedevelopmentandprovidesthesolutions．Atlast，thepaperalsosummarizesthestrategyofDcompanyforthenext5years：focusonthesalesinthedomesticmarketsandpromotethedevelopmentofexportmarkets，relyonthehighqualityriceprocessing，becomethefirst-classdomesticriceprocessingenterprisethro

6、ughleapstyledevelopment，SetYiHaiasthebenchmarkingtargetrealizethedifferentiationstrategybasedonleadingtotalcoststrategy．Thispaperhasnotonlyreferencewithothercompanyinthecommonareas，butalsohasreferencewiththeotherenterprisestOestablishingcompetitivestrategies．KeyWords：RiceIndustry；C

7、ompetitiveStrategy；SWOTAnalysis—II万方数据大连理工大学专业学位硕士学位论文目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．IAbstract⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．II1绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯l1．1研究背景及意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．2论文研究内容和方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯l2文献综述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．32．1竞争战略⋯⋯