fk市农村信用合作联社信贷业务营销策略分析

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1、IV万方数据Abstractstructureendlessgoodnessandthreatssuchasloanbusinessofthelowqualityofthestaff,thecompetitionstrengthandpowerful.ThethirdusingSTPanalysismethod,throughthesubdivisionofthecreditmarket,cleartheservicetownofficialsasthekeytoopenupthemarketandfarmersan

2、dsmallandmicroenterprisesasaneedtoconsolidatethemarket,establishedacreditunion"agriculturebased,forthecommunityservice,urbanandruralareas,"themarketpositioning.Thefourth.Attheendofthestudyfromthemarketingteambuilding,marketingincentivemechanismconstruction,busi

3、nessintegrationlinkage,loanriskcontrolunioncreditbusinessmarketingstrategyoptimizationschemesecurityschemeisproposed.Researchcanprovidetheoreticalsupportfortheunioncreditbusinessmarketingsystemoptimizationandmarketingteammanagement,hasthecertainreferencesignifi

4、canceisfortherelevantindustriesandenterprisesmarketingmanagementandoptimization.【KeyWords】Creditindustry;MarketingStrategy；SWOTanalysismothod;TheSTPtheory【Typeofpaper】ApplicationResearchV万方数据万方数据目录目录1导论...........................................................

5、..........................................................................11.1研究背景与意义.........................................................................................................11.2研究方法...............................................................

6、......................................................21.3研究内容.....................................................................................................................21.4论文框架..........................................................................

7、...........................................32理论综述.....................................................................................................................................................42.1市场营销的概念....................................................

8、.....................................................42.2营销环境及SWOT理论.............................................................................................52.2.1营销环境分析