福州地区天地华宇经营存在问题分析 毕业论文

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1、11毕业论文类型：毕业论文题目：福州地区天地华宇经营存在问题分析指导教师：学生姓名：专业：物流管理（港口）班级：物流091学号：090703122时间：2012年5月11福州地区天地华宇经营存在问题分析摘要中国的快运市场仍然吸引了无数国外企业争相竞逐，让我们看到了我国公路运输，尤其是快运市场的无限潜力。作为中国公路快运业的领军企业----天地华宇，在被TNT快递收购后并未改善管理，还是存在着一些问题。本文主要针对福州地区天地华宇公司进行分析，从中介绍了福州地区天地华宇公司经营概况并指出了经营存在

2、的问题，对其人才招聘方面和市场营销成功经验的介绍并分析。通过分析提出一些相关对策探讨，希望福州地区天地华宇公司能在其基础上不断发展并改善。关键词：经营、人才、培养、营销11AbstractChina’sexpressmarketstillattractsmanyforeignenterprisestruggledtocompete,wecanseethatChina’shighwaytransportation,especiallytheunlimitedpotentialoftheexpres

3、smarket.AsChina’sleaderintheindustry ofthehighwaytransportation---TNTHoau,aftertheacquisitionbyTNTExpress hasn’tbeenimprovethemanagement,andstillhavesomeproblem. ThesearticlesmainlyinFuzhouarea,theTNTHuaocarry onanalysis. Introduces the businessprofi

4、lesfor TNTHuaoofFuzhouarea, andpointsouttheproblemsin themanagement. The successfulexperienceof its personnel recruitment andmarketing presentsandanalyzes. Throughtheanalysisputforwardsomerelatedcountermeasures, andhopethat TNTHuaoofFuzhouarea to con

5、tinuousdevelopmentandimprovement onthebasis.KEYWORD: Business,Talent,Train,Marketing11目录摘要···························································1Abstract·······················································21前言·································

6、························42福州地区天地华宇公司经营概况·································42.1经营项目·····························································42.2经营规模·····························································43福州地区天地话语经营存在问题分析·····················

7、·········53.1经营规模很大，但是竞争能力低·········································53.2内部管理漏洞频出·····················································53.3员工管理水平低下·····················································64相关对策探讨············································

8、······64.111寻求物流资源整合战略·················································64.2推广物流品牌战略·····················································74.3注重物流人才战略·····················································75结束语············································