a公司年产10万吨石头纸(rmp)项目商业计划书

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1、东华大学工商管理硕士学位论文AbstractAsoneofthefourChina’sancientinventions,papermakinganditsapplicationontheprogressanddevelopmentofhumancivilizationhasplayedacriticalimportantroleinpromotingdisseminationandpopularizationofcultureandeducationwhichdeeplyaffectedtheprocessofworldcivilizat

2、ionandbroughtgreatcontributionstoworldcivilizationfromtheChinesepeople.AsastylepioneeredRichMineralPaper(RMP)productswhichjustmadesignificanttechnologicalbreakthroughsinrecentyearshasattractedwidespreadinterestandattentionofindustryandsociety,evenifthecurrentlarge-scaleind

3、ustrializationintheworldjustgettingstarted,butbecauseofitscompletelyfreeofwoodfiberasrawmaterialandthesubversionofthetraditionalmanufacturingprocessuniqueadvantages,manyindustryinsiderspraiseditasanimageof“TurnstoneintogoldandwillleadanIndustrialRevolutionofPaper."Accordin

4、gtotheactualpositionandthestatusofCompanyAinpaperindustry,thisthesisaimstodesignaprojectbusinessplanof100,000tonsofRMPwiththecombinationofmarketconditionsandfuturemarketdevelopment,whichplanstoinvest250millionRMBandrecruit160employeestomakeitsreturntimeoninvestmentwithin3.

5、18years.ThisprojecthighlightstheRMPwithmarketcompetitioninthetraditionalpaperwithitsspecialvalues,althoughitcan’tcompletelyreplacethetraditionalpapertosomeextent.SotherewillbenodoubtthatRMPwillbegoodwithsomeofthetraditionalpapertoformIII万方数据东华大学工商管理硕士学位论文complementaryadvan

6、tagesandcoexistenceeachotherwiththeChinesepapermarketrapiddevelopmentandmarketexpectationsonnewinnovativeproductsitwillbetheopportunitytochangethefutureofChina'spaperindustry,marketdistributionandindustrialstructureinacertainextent.Meanwhile,thebusinessplanwillfocusonthest

7、rategicmanagementofthecompanyandtheperspectiveofsustainabledevelopmentandelaborateonhowCompanyAshoulduseitsowndominantpositionandindustryopportunitiesandtrendsinthefinepapermarketbyusinggrowthandexpansionstrategyandflexiblemarketingmixandactivelyensuresoundfinancialforecas

8、tsonaccuratepositioningandmarketsegmentingoftheprojectafterbeinginoperationsandcompetitio