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1、行业动态（1）2009-2012,anoverviewoftheprintingindustrycompetitionpatternIn2008theglobalprintingindustry,theoverallprofitsshrinkin2009intheprintingindustrywillfacemorechallengesahead.Inmanyuncertaintiesundertheinfluenceofeachstepofprintingtheownerswillbemorecautiousinvestmentplan
2、sarealsorequiredtoclosetothemarket.Overtheyears,theglobalprintingmarkethasbeenshowingthethreepillarsofthesituation,theUnitedStates,EuropeandAsiaeachaccountedforapproximatelyone-thirdofthetotalmarketshare.Specifically,thetotalvalueof610billionU.S.dollarsintheprintingmarketi
3、nNorthAmerica,EuropeandAsia,theproportionof32%,32%and28%,restoftheworldtheproportionisonly8%.Still,someexpertshavepredictedthatby2011,theentireprintingmarketwilltakeplaceeastward,NorthAmericaandEurope,themarketsharewilldropto28%and31%,Asiaandotherpartsofthemarketsharewillr
4、isetothe30%and11%,whilethetotalvalueoftheprintingmarketwillbreakthrough720billionU.S.dollars.In2008,fromtheU.S.financialcrisistheworld,rawmaterialprices,laborcostsrise,themarketdeclineinthepurchasingpowerofexportbusinesssetback.Thefaceofseveremacro-economicsituation,Chinaa
5、ndcontinuingtoadoptavarietyoffavorablepoliciestohelpbusinessescopewiththecrisis.Thepoliciesimplementedin2009therewere9directlybenefittheprintingindustry.Moreover,in2009China'sstillrelativelylowtariffsonimportsofprintingequipmenttoimplement.Thisseriesofmeasurespromulgatedby
6、thestateforthedevelopmentoftheprintingindustryhaveapositiveeffect.2009,paper-makingenterprisesdegreeofrapidrecoveryintheeconomy.PaperpricesrisesincethelaunchinMay,thethree-quarterspeedup.Asthemostrecentpriceincreases,coatedpaperandwhitecardboardpriceshaverisenfromalowof1,0
7、00yuanmorethanShuangjiaowritingpaperrose300yuanormore,newsprint,andcorrugatedboardboxesisupmorethan200yuan.Julypartofthepapertypes(coated,whitecardboard,andsidedoffsetpaper)goodprofitabilityhasreachedhistoriclevels,grossmarginshavebeenrestoredtopre-crisislevel.Coatedpapera
8、ndwhitecardboardtonsnetprofittoreach500-600yuan,300-400yuanShuangjiaowritingpaper,newspri
