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1、哈尔滨工业大学工商管理硕士学位论文AbstractWiththerapiddevelopmentofChina'seconomyinrecentyearsandthecontinuousadjustmentoftheindustrialstructure,thedevelopmentofthetourismindustrytoplayahugeimpactonChina'seconomicsituation,statusandeconomicroleintheentireindustryhasgradual
2、lydeepened,andpromotethedevelopmentofotherrelatedindustries.Atthesametime,duetotheincreaseininternationalanddomesticregionaleconomicexchangesfrequently,avarietyofexhibitionindustryandtechnologyexchangebusinessmeetingsbringthenewopportunityfordomestichotels
3、,BudgetHotelmorebecomealeaderinthedomestichotelindustry,theiradmirationforthelowprice,highquality,standardizedserviceandbrandchainmanagementbythevastnumberofconsumersarefamiliarwithandidentity.HantingHotelsalsobeginstoenterthekeyperiodofdevelopmenttocreate
4、theservicemarketingasthecore,tomaintaintheexistingcustomersandfurtherexpandthemarketpotentialofnewsourcesofdemand,putforwardnewdemandsofmarketHantingHotels'sownservicemarketingpractice.First,thispaperdescriptsdomesticandforeigneconomicalhotelandrelatedtheo
5、riesofservicemarketingsystem.Onthisbasis,thispaperadoptson-the-spotinvestigation,theinternalresearch,andthenetworkquerymethodssuchasinternalandexternalenvironmentofdomestichantinghotel.Atthesametime,carefulanalysistheearlydynastycourthotelstatusquoandtheex
6、istingproblemsinthemanagementandthecauseoftheproblem.Finally,thepaperputsforwardsomerelevanthantinghotelservicemarketingstrategy,sothatitcaninthedevelopmentofeconomyhotelmarketsuccessfully.Thispaperhopesthroughthoroughanalysisofinternalandexternalenvironme
7、ntofBudgetHotelisoutlinedandtheservicemarketingtheorycombinedwithHantingHotelsfacingtheservicemarketingstrategythusdrawsontheexperience,soastopromotethefurtherdevelopmentofHantingHotels.Keywords:servicemarketing,budgethotel,mixstrategy-II-哈尔滨工业大学工商管理硕士学位论文
8、目录摘要................................................................................................................IAbstract...................................................................................
