江苏省姜堰二中2018-2019学年高一上学期第二次月考英语---精校 Word版含答案

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1、2018～2019学年度秋学期第二次学情调查高一英语试题（时间：120分钟满分：120分）一、听力（共两节，满分20分）第一节（共5小题；每小题1分，满分5分）听下面5段对话。每段对话后有一个小题，从题中所给的Ａ、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听完每段对话后，你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。二、阅读理解（共10小题；每小题2分，满分20分）阅读下面短文，从每题所给的A、B、C、D四个选项中选出最佳选项，并在答题卡上将该项涂黑。ASupposeabusi

2、nesswantstosellitsproductsinternationally,ithadbettercarryoutsomemarketresearchfirst.ThisisalessonthatsomelargeAmericancorporationshavelearnedthehardway.What’sinthename?Sometimestheproblemisthename.WhenGeneralMotorsintroduceditsChevyNovaintoLatinAmerica,ito

3、verlookedthefactthatNovainSpanishmeans“Itdoesn’tgo”.Sureenough,theChevyNovaneverwentanywhereinLatinAmerica.TranslationproblemsSometimesitisthesloganthatdoesn’twork.NocompanyknowsthisbetterthanPepsi-Cola,withits“ComealivewithPepsi!”campaign.Thecampaignwassos

4、uccessfulintheUnitedStates,Pepsitranslateditssloganliterallyforitsinternationalcampaign.Asitturnedout,thetranslationsweren’tquiteright.PepsiwasbeggingGermansto“Comeoutofthegrave(坟墓)”andtellingtheChinesethat“Pepsibringsyourancestorsbackfromthegrave.”Apicture

5、’sworthathousandwordsOthertimes,theprobleminvolvespackaging.ApictureofasmilingbabyhashelpedsellcountlessjarsofGerberbabyfood.WhenGerberstartedsellingbabyfoodinAfrica,theyusedthesamepackagingasintheUS,withthesmilingbabyonthelabel.LatertheylearnedthatinAfrica

6、ncountries,thepictureonthejarshowswhatthejarhasinit,formanypeopletherecan’tread.TwistoffateEventhecultureandreligiousfactorsandpurecoincidencecanbeinvolved.ThornMcAnshoeshaveaThornMcAn“signature”inside.TopeopleinBangladesh,whichisaMuslimcountry,thissignatur

7、elookedlikeArabicscriptforthewordAllah.Inthatcountry,feetareconsideredunclean,andMuslimsfeltthecompanywasoffendingGod’snamebyhavingpeoplewalkonit.21.Fromthetextwelearnedthat_________.A.ChevyNovawasbroughtinLatinAmericaB.GeneralMotorsdidthebestmarketresearch

8、ofallcompaniesC.PepsistillsoldwellinChinaowingtothetranslationproblemsD.the“ComealivewithPepsi”campaignworkedwellintheUS22.Whatwas“Gerber’sproblem”?A.AtranslationproblemB.InternationalbusinessrulesC.Re