mba商业计划大赛-商业计划书样本

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1、TABLEOFCONTENT1・EXECUTIVESUMMARY12.COMPANYOVERVIEW23・ANINTRODUCTIONTOPRODUCTANDMARKET23.1LowNoiseMiniatureDeepGrooveBallBearing23.2TheMarketPotentialofthePRC23.2.1KeyDemographicFactors23.2.2TheDemandforLowNoiseBearingsinthePRC43.3TheInternationalDemand43.4TheDomesticSup

2、ply43.5TheForeignSupply54.TECHNICALBREAKTHROUGH54.1TechnicalBreakthrough54.2TheGuangdongBearingResearchCenter64.3KeyIndividualInvolvedintheTechnicalBreakthrough64.4EnteringtheMarketbyFormingJointVenture74.4.1JointVenturesarePreferabletoWholly-OwnedEnterprises74.4.2Advan

3、tagesforFoundingJointVenturewiththeResearchInstitution75.MARKETANALYSIS75.1AnalysisofCustomers75.1.1GeneralInformationonCustomers75.1.2PriceSensitivity75.1.38MeasurementofProductPerformance8Performanceindicesfortheproductisstandardizedandobjective.Thetestingproceduresar

4、enotcomplicated.Bearinguserswilltest(bysampling)theproductsthemselves84.1.18LeadingTime8Customersnormallyreviewtheirproductionschedulesonceaquarter.Therefore,theytypicallyplaceordersattheleadingtimeofaquarter.84.1.28FrequencyofOrdering8Typicallyonceaquarter84.1.38BatchS

5、ize8From100〜1,000thousand84.1.48Multi-Suppliers8Itisausualpracticethatthemanufacturersdealwithseveralsupplierstoreducetheriskofover-dependencyononeofthemandtoenhancethebargainpower.84.1.58PunctualDelivery85.7.98BrandLoyalty8Brandloyaltyisweakbecauseofhighpricesensitivit

6、yandtheobjectivequalityindices84.2AnalysistoCompetitors85.2.7CompetitorsOverview85.2.2DistributionChannels85.2.3PotentialSubstitutes84.3OurPotentialAdvantagesovertheForeignManufacturers95.DEVELOPMENTPLAN&CHOICEOFLOCATION105.1DevelopmentPlan105.2ChoiceofLocation104.MANAG

7、EMENT114.1OrganizationStructure114.2Keyindividuals114.3ManagementSystem115.MARKETINGSTRATEGY125.1MarketingObjectives12&2Positioning128.2.1CorporatePositioning128.2.2ProductPositioning128.3MarketSegmentation128.4PricingStrategy1365CreditPolicy1366Promotion138.7Distributi

8、on138.8Delivery138.9BusinessDepartmentPersonnelManagement148.10MarketingSchedule146.PRODUCTION&QUALITYCONTROL1