浅论我国企业危机管理现在、问题及对策设计

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1、范文范例学习指导本科生毕业论文论文题目浅析我国企业危机管理的现状、问题与对策作者姓名徐殿邦专业名称公共事业管理指导教师李里峰二00九年六月五日word完美整理版范文范例学习指导目录摘要········································································31.企业危机管理概述·····················································31.1企业危机的特点································

2、·······················41.2危机处理的原则·······················································42.我国企业危机管理的现状和问题·····································52.1企业领导层对危机管理不重视··········································62.2企业缺乏危机预警机制·················································62.3企业

3、危机管理人员水平不高············································62.4我国企业危机管理理论不完善·····································word完美整理版范文范例学习指导·····63.加强我国企业危机管理的对策建议···································73.1加强企业领导层危机意识··············································73.2建立企业危机的预防体系············

4、··································73.3建立专业危机处理队伍以及危机处理方法······························83.4总结危机管理经验及教训··············································83.5企业化危机为机遇·····················································9结论························································

5、···············10注释·······································································11参考文献··································································11word完美整理版范文范例学习指导浅析我国企业危机管理的现状、问题与对策徐殿邦06级公共事业管理【摘要】本文的主要是通过浅析我国企业危机管理的现状，从中发现存在的问题，并提供解决这些问题的对策，已达到企业变危机为机

6、遇，越过陷阱进入新的发展阶段的目标。现代社会是一个关联性高，互相协作又互相竞争的多元化社会。危机伴随着机遇无处不在，让人防不胜防任。任何企业都处在风云莫测的环境中，有些企业，在优胜劣汰的市场竞争中，昙花一现。许多企业由小变大，由弱变强；也有许多企业有兴转衰，甚至销声匿迹，这都反映出现代社会危机与机遇同在。关键词：企业，危机管理，现状，问题，对策。从阜阳大头娃娃的毒奶粉到三鹿奶粉三聚氰胺，导致国内整个行业信用与生存危机事件；从华尔街赫赫有名的投资银行雷曼兄弟、著名汽车制造商通用汽车申请破产到AIG高管逆势高薪风波。这些事件的背后都在说明在

7、当今日益加速的全球化协作过程中，任何企业都处在风云莫测的环境中，而且环境越来越复杂和不稳定，企业稍有不慎就可能导致危机的发生。那企业危机是什么，我们又如何把握危机？一.企业危机管理概述苏伟伦认为，“危机管理是指组织或个人通过危机监测、危机预控、危机决策和危机处理，达到避免、减少危机产生的危害，甚至将危机转化为机会的目的。危机管理有危机监测、危机预测、危机处理计划、危机决策和危机处理五个基本职能。危机管理的目标是避免、减少危机的危害，乃至将危机转化为机会”①。企业危机可以分为经营危机、制度危机、管理危机、安全危机和竞争危机word完美整理

8、版范文范例学习指导这几大类，本文主要分析的是企业经营危机。企业经营危机是指企业经营活动中因“质量问题”、“媒体曝光”、“消费者问题”等在某种特殊的状态下，导致销售增长率、市场份额、获利能力等指标急剧下降，从