advertising for dummies, 2nd ed

advertising for dummies, 2nd ed

ID:31506362

大小:6.40 MB

页数:338页

时间:2019-01-12

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1、01_045833ffirs.qxp11/22/063:40PMPageiAdvertisingFORDUMmIES‰2NDEDITION01_045833ffirs.qxp11/22/063:40PMPageii01_045833ffirs.qxp11/22/063:40PMPageiiiAdvertisingFORDUMmIES‰2NDEDITIONbyGaryDahl01_045833ffirs.qxp11/22/063:40PMPageivAdvertisingForDummies®,2ndEditionPublishedbyW

2、ileyPublishing,Inc.111RiverSt.Hoboken,NJ07030-5774www.wiley.comCopyright©2007byWileyPublishing,Inc.,Indianapolis,IndianaPublishedbyWileyPublishing,Inc.,Indianapolis,IndianaPublishedsimultaneouslyinCanadaNopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortr

3、ansmittedinanyformorbyanymeans,electronic,mechanical,photocopying,recording,scanning,orotherwise,exceptaspermit-tedunderSections107or108ofthe1976UnitedStatesCopyrightAct,withouteitherthepriorwrittenpermissionofthePublisher,orauthorizationthroughpaymentoftheappropriateper

4、-copyfeetotheCopyrightClearanceCenter,222RosewoodDrive,Danvers,MA01923,978-750-8400,fax978-646-8600.RequeststothePublisherforpermissionshouldbeaddressedtotheLegalDepartment,WileyPublishing,Inc.,10475CrosspointBlvd.,Indianapolis,IN46256,317-572-3447,fax317-572-4355,oronli

5、neathttp://www.wiley.com/go/permissions.Trademarks:Wiley,theWileyPublishinglogo,ForDummies,theDummiesManlogo,AReferencefortheRestofUs!,TheDummiesWay,DummiesDaily,TheFunandEasyWay,Dummies.comandrelatedtradedressaretrademarksorregisteredtrademarksofJohnWiley&Sons,Inc.and/o

6、ritsaffiliatesintheUnitedStatesandothercountries,andmaynotbeusedwithoutwrittenpermission.Allothertrademarksarethepropertyoftheirrespectiveowners.WileyPublishing,Inc.,isnotassociatedwithanyproductorvendormentionedinthisbook.LIMITOFLIABILITY/DISCLAIMEROFWARRANTY:THEPUBLISH

7、ERANDTHEAUTHORMAKENOREP-RESENTATIONSORWARRANTIESWITHRESPECTTOTHEACCURACYORCOMPLETENESSOFTHECONTENTSOFTHISWORKANDSPECIFICALLYDISCLAIMALLWARRANTIES,INCLUDINGWITHOUTLIMITATIONWARRANTIESOFFITNESSFORAPARTICULARPURPOSE.NOWARRANTYMAYBECRE-ATEDOREXTENDEDBYSALESORPROMOTIONALMATER

8、IALS.THEADVICEANDSTRATEGIESCON-TAINEDHEREINMAYNOTBESUITABLEFOREVERYSITUATION.THISWORKISSOLDWITHTHEUNDER

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