论中小企业的核心竞争力

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1、论中小企业的核心竞争力8内容摘要本文通过对企业核心竞争力和中小企业现状的分析，提出了中小企业和大型企业一样，也需要核心竞争力，同时，通过具体的事例，从三个方面阐述了中小企业应如何构建自己的核心竞争力：一是以专对分，抓住细分市场。主要应从两方面着手，一是作大企业不愿做、不屑做的小产品；另外就是甘心作大企业的“配角”，为大企业加工零部件。二是重视企业的管理，保证产品质量。提高企业的产品质量，首先要加强质量管理，提高企业的质量管理水平。其次，要注重实行标准化管理，标准化是稳定提高产品质量的重要保证三是勤练内功，建立有凝聚力的企业文化。优秀

2、的企业文化，对于中小企业的存在和发展有着非常重要的作用。主要表现为以下几个方面：有利于企业扩大产品知名度，占据市场份额，有利于树立良好的企业形象，有利于提高企业的经营业绩。通过对这三个方面的具体分析，得出中小企业不仅需要核心竞争力，而且核心竞争力还是中小企业实现可持续发展、保证企业发展壮大的必要前提和重要保证。关键词：中小企业核心竞争力细分市场质量管理企业文化8AbstractThetextanalyzesthecorecompetenceofenterprisesandtheactualityofsmallandmedium-si

3、zedenterprises,andputsforwardthepointthatsmallandmedium-sizedenterprisesalsoneedcorecompetenceaslargeenterprises.Atthesametime,thetextillustratessmallandmedium-sizedenterpriseshowtoconstructtheircorecompetencebythefollowingthreeaspects:First,beingexpertinoneorseveralfi

4、elds,graspingsubdivisionmarket.Mainlytakingmeasuresonthefollowingtwoways:doingthethingswhichlargeenterprisesaren’twillingtodoanddisdaintodo;reconcilingtobelargeenterprises’supportingroles,providingthemspareparts.Second,layingstressonenterprisesadministration,guaranteei

5、ngproductsquality.Inordertoimprovetheenterprises’productsquality,inthefirstplace,strengtheningqualitymanagementandimprovingthelevelofenterprises’qualitymanagement.Andthenimplementingstandardmanagementwhichisimportanttoimproveproductsqualitysteadily.Third,constructingco

6、hesionenterpriseculture.Excellententerprisecultureisimportanttothesurvivalanddevelopmentofsmallandmedium-sizedenterprise,suchasexpendingproductsinfluence,takingupmarketshare,buildingupgoodimagine，elevatingoperationperformance..Summaryup,smallandmedium-sizedenterprisesn

7、eedcorecompetence,whichisnecessaryandimportanttothesustainabledevelopmentandgrowthofsmallandmedium-sizedenterprise.KeyWords：SmallandMedium-sizedEnterprises;corecompetence;subdivisionmarket;qualitymanagement;enterpriseculture8目录一、企业的核心竞争力概述······························

8、··········································1二、中小企业核心竞争力的意义····························································