数字助手：谁说我必须是女声

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1、数字助手：谁说我必须是女声　　每次启动Siri，都会听到一个美妙的女声和我们sayhi。提出的问题得到解决，Siri那温柔的声音简直犹如天籁。Siri为何是女声？因为人们更喜欢女性的声音？为何网站上在线客服的图标永远是头戴耳机、面带微笑的妙龄女子？究其原由，人们默认女性“天生”就是提供帮助的人。想要将这倾斜的天平摆正，我们何不从改变语音助手的声音开始……　　　　WhenthemakersofApple’sSiriunveiledViv1）atTechCrunchDisruptNYClastmonth，thecrowd

2、―andpress―swooned2）.Pitchedas“theintelligentinterfaceforeverything，”Vivisapersonaldigitalassistantarmedwithanearlytranscendentlevelofsophistication.Sheisdesignedtomoveseamlessly3）acrossservices，andbeabletofulfillcomplextaskssuchas“Findmeaplacetotakemypeanut-fre

3、euncleifitrainstomorrowinCleveland.”Vivisalsojustthelatestvirtualhelpmeetwithafemininevoiceandfemalename.InadditiontoSiri（Norsefor“beautifulwomanwholeadsyoutovictory”），hersororitysistersincludeAmazon’sAlexaandMicrosoft’sCortana（namedafteravoluptuous4）characteri

4、nthevideogame“Halo，”whowearsa“holographic5）bodystocking”）.8　　Whyaredigitalassistantsoverwhelminglyfemale？Somesaythatpeoplepreferwomen’svoices，whileothersnotethatinourculture，secretariesandadministrativeassistantsarestillusuallywomen.Regardless，thismuchiscertain

5、：Consistentlyrepresentingdigitalassistantsasfemalemattersalotinreallife：Ithard-codes6）aconnectionbetweenawoman’svoiceandsubservience.　　Associalscientistsexplorethequestionofwhywomenlagsofarbehindmeninworkplaceleadership，there’sincreasingevidencethatunconsciousb

6、iasplaysanimportantrole.AccordingtoErikaHall，aprofessoratEmoryUniversity’sGoizuetaBusinessSchool，unconsciousbiashasitsoriginsinthe“culturalknowledge”weabsorbfromtheworldaroundus.Thisknowledgecancomefrommoviesandtelevision，fromteachersandfamilymembers;weacquirei

7、talmostosmoticallybylivinginoursociety.Unconsciousbiashappenswhenwethenengageindiscriminatorybehaviorsbecauseweunwittinglyusethisknowledgetoguideouractions.　　Andthisknowledgeiseverywhere：Oursocietylargelydepictswomenassupportersandassistantsratherthanleadersand

8、protagonists.Arecentstudyfoundthatwomenaccountedforonly22percentofprotagonistsinthetop-grossingfilmsof2015（and8only13percentofprotagonistsinfilmsdirectedbymen）.Acomprehensiv