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1、“市民气质”我为先一《华西都市报》超常规发展探秘Theculturalindustryisoneofthehottesttopicsnowadays・However,thequalitativeanalysisoftheculturalindustryisadifficultproblemthatis"unclearandunclear,andtheTaoisnotclear〃・Orthat,sinceitisaculturalindustry,itshouldbetoplaytheculturaleffect,tooperatetheindustryasasupplement;ori
2、nference,sincesomeculturalindustryinthisqualitativeword,itshouldbetothemarketasthemaindirection,andthenhighlighttheculturalfunctionproperlyAsforthestrategicconceptionofculturalindustry,marketpositioning,capitaloperation,customerqualitative,advertisingandpublicrelationsandsoonspecificoperationali
3、ssues,is"TheEightImmortalsCrossingtheSeaGexianshentong,zzitisdifficulttodifferentiatethemerits.However,thereissuchamedia,but9yearsago,onestepbystepintotheculturalindustry,andcreatedthe"citynewspaper",aneweraofChins'snewspaperindustry.Itintegratestheurbanpubliclife,tobecomethecityofculturalsymbol
4、s,itwiththeurbansituation,withapassionforurbanconstruction・ThefutureChinesefirstoriginalnewspaper-/，Huaxidoushibao，/words・Meditationon，/Huaxidoushibao，zthegroundlesstalkdevelopmentprocess,throughtheextraordinarycourageofmarketpositioning,people-orientedplanningconcept,doorissuedamarketingstunt,w
5、emayfindouttheculturalindustryitselfandthenthroughthepulse,therhythmoftherhythm,toengageintheirownculturalindustrybiggerandstronger,warlords,scorningriversandlakes・Positioningtheswordofheaven一CitizenDailyChina，smediaindustryintheearlydaysofreformandopeningupin1980s,theissueofPartynewspapersandad
6、vertisingrevenue"thriving",sothatothernewspapersaredifficulttooverstep.AstheSichuanprovincialauthoritiesreportedthe"Sichuandaily7'isnoexception,itsadvertisingrevenuehasbeenleadingtothe"ChengduEveningNews",andthe''LiberationDaily，z,z，NanfangDa订y〃，"XinhuaDa订y〃isknownas"Chinesetidningfour〃・However,
7、withtheincreasinglycleargoalofthesocialistmarketeconomicsystemreform,thestructureofthenewspaperadvertisingmarkethasundergonetremendouschanges,andthecityasthemainissuescopeandadvertisingsourceofnewspapershasrisenrapidly.By199
