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1、“大资本时代”后的健康产业运营之路Thispaperreviewsthehea1thindustryin2008,wehavetoomanythingsworthfeeling,whethermaterialorspiritualhome,havedeepandlonginspiration,asobservedinthehealthindustrypractitioners,researchers,orrelatedpersons,nowronginthepastyear,thereisadeepi
2、mprint,industryintheoperationofcapitaladdicttwodays,leadingtothehealthindustrychainindustrycontraction,directmarketdownturn,investmentdilemmaisheavy,andthesubsequentmarketingisweak,andtheintroductionofnewtechnologyinnovationiss1ow,becomeaprominentscene0
3、8years,astageistheindustrymostwait-and-seepalpitation.Theoperationofhea1thindustrycapitalmarketiscalled"healthindustrybrandstrength〃・Ithasthestrength,reputationandserviceguarantee・Themarketawarenessisthekeyfactorforthesurvivalanddevelopmentoftheindustry
4、,wecanseesomeofthebrandstrength,themajorityisstartedbythecapitalmarket,especiallyinthecommunicationandthemodeofoperationofthenewe-commerce,TVshopping,TVmedianetworkcompanyhasbecomethenewreformofapplicationcontest.Whentheresources,services,technologyandc
5、ommunicationhaveapositivesignificanceforhealthindustrytransfonnationbehavior,fromthemarkettoacceleratethepaceofupstreamresourcesdownstreamconsumerawarenessofthenature,havea"insideout"beautifulturn,basedonthis,weneedthewholeindustry〃bones〃tosortout,espec
6、iallyastheindustrystartupandpushtheroleofcapital,determinesthedirectionoftheindustry,itisalsothecoreproblemofindustrydevelopmentinthefuture.Thesuddenchangeofthecapitalmarket,thesalespatternofhealthindustryatpresent,relyonthepowerofthemediaindustrycannot
7、solvethewholesale,reasonandreturnroadisanewbreakthroughinthecapitalaftertheageoftheroad,howinsuchasituation,theindustryinthefieldofmarketingorsalesoutstandingpureperformancemainlydependsonourcurrentindustrysaleslayoutandtheexistingstatusoftheindustry,sa
8、leslayouthastwomajortrends,oneisintheformofaVIPlayoutwillbefullyintegratedintothefullcoveragecategoryofformalbusiness;twoisthetraditionalsaleschannelswillbetherealnamesystemtoraisethesizeofdispersedpropulsion;twoeventuallyasystem
