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1、电子商务概论第3次平时作业答案Thethirdtimeintheintroductionofe-commerce,theanswerisusuallygivenAfillsupthetopic・Thestepofthemarketsurveyistoclarifythepurposeoftheinvestigation,preparetheinvestigation,theformalinvestigationandtheresultprocessing.2.Themainpurposeofmark
2、etresearchisbycollectingandanalyzingdata,theresearchtosolveproblemsofenterprisesinmarketing,inviewoftheproblemtoseekfeasibleimprovementmeasures・Theanalysisdatacanbedividedintotwophases:thecompilationandtheclassificationofthedata・Dependingontheneedforma
3、rketresearchtoprovideinformationpurposes,itcanbeclassifiedasprobing,descriptive,andcausalityAndpredictivemarketresearch・Therearealotofmethodstocollectfirst-handinformation,includingthreetypesofinquiry,observationandexperiment・Thetypicalpatternofthetran
4、sferofgoodsfromtheproducertotheconsumeristheproducer一agent一wholesalebusiness一retailbusiness一consumer・Marketforecastingcontainsfourelements:information,method,analysisandjudgment.Thetwotypesofpromotionthataremostevidentintraditionalmarketingareadvertisi
5、ngandmarketing・Thethreecurrenttheoriesofonlinemarketingare:networkintegratedmarketingtheory,networksoftmarketingtheory,Networkdirectmarketingtheory.Thevaluechainofonlinemarketingisthesupplier,theInternet,theenterprise,theInternet,thecustomer・Thenetwork
6、productstrategyincludes:productstrategy,servicestrategy,informationstrategy.Thestrategyofwebcustomerserviceistoprovideinformation,feedback,andcustomerintegration.Two.Nounexplanation:Narrowmarketresearch:Anarrowmarketsurveyisasurveyofconsumerspending,in
7、cludingtheconsumptionofproductiveconsumerandpersonalconsumption.Delphimethod:Delphiisalsoknownasanexpertcorrespondencesurveyoracommunicationsurvey.Themethodisworkedoutbytheinvestigatorsquestionnaire,inaccordancewithestablishedprocedures,respectively,in
8、theformofcorrespondencetothepanelmembersfortheinvestigation,thepanelmembersandexchangesonanonymously,afterseveraltimesofconsultationandfeedback,theopinionsoftheexpertgroupmemberswillgraduallytendtobeconcentrated,finallyhasahighaccuracyo