电子商务对旅游业的影响

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1、电子商务对旅游业的影响ThecompositionofthetraditionaltouristvaluechainTheactivityoftheenterpriseistocreatevalueforthecustomerandmakeprofitfortheenterprise・Thecompetitionofmodernenterprisesismainlyinthecreationofthecustomervaluechain.Aseriesofactivitiesthatcreatevalueformthevaluechain,formingtheenterprisevalue

2、chainwithintheenterprise,forminganindustrialvaluechainoutsidetheenterprise・Theirthoughtsandprinciplesarethesame,butnotintheformofcomposition.InordertobetterreflectMichaelporter(MichaelE.Porter)publishedinhis1985classicbook^competitiveadvantage^,putforwardtheconceptofthevaluechainofmeaning(i・e.thro

3、ughdesignandacljustmentoftheinternalvaluechaintogaincompetitiveadvantsge,andthensetupintheleadingpositionintheindustryvaluechain),inthisarticleweputtourismvaluechainisdividedintointernalandexternalvaluechaintovaluechainarediscussed・Amongthem,thevaluechainwithintheenterpriseiscalledthetouristenterp

4、risevaluechain,andthevaluevaluechainoutsidethetourismenterpriseiscalledthetourismindustryvaluechain.Asaresult,thetravelvaluechainincludesthetravelenterprisevaluechainandthetourismindustryvaluechain.Thecompositionofthetwovaluechainsisdiscussedbelow:ThetraditionaltravelenterprisevaluechainPorter'sva

5、luechainisbasedonmanufacturing,whichispartofathirdindustry,whoseproductsareserved.Atthesametime,thetourismproducthasthecharacteristicsofnon-transferabi1ity,theinseparabilityofproductionandconsumption,comparedwithotherproducts・Tourismproductconsumptionmustbemobileconsumers,ratherthanmovingtourismpr

6、oducts,tourismproductproduction(operation)andtheconsumerisoftenhappenedinthesamespaceandtimebackground・Travelcompaniesareuniikelytobeabletodelivertravelproductstotravelcustomerseasily,asothercompaniesdo.Sothereisbasicallynologisticsandlogisticsfortravelcompanies,whichmeansthereisbasicallynologisti

7、cs・Thehotelindustryhasprocurementbusiness,butjustsupportactivitiesofsourcing,purchasingbackitemssuchashotel,guestroomsuppliescanbeenterpriseinfrastructurefacilities,andsodoesthepurchaseofothertourismsupplyenterp