资源描述:
《联想的成功之处分析》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、联想的成功之处分析Theanalysisoflenovo,ssuccessFirstchannel,thenproductTheearliestlenovowasnotahigh—techproductmaker,butlogistics,savingmoney,andwinningresearchanddevelopmentwasavaluabletimetopromote・Themostimportantthingistoopenupanetworkoflogisticschannelsthatspa
2、nhalfofChinaandbringgreatconveniencetothepromotionofourproducts・Nowmanybusinessesisnotlackoftechnology,isnotlackofgoodproduct,isnotlackofstart-upcapital,butthelackofchannels,nochannelsallthingsstuckinherhand,lessthanthemarket,suchasstartupmoneyrunsouthave
3、alsodevelopedenterprisesalsowillhavenomoney.Lenovoisinfinite一一checkoutthecultureoftheassociation,seektheadult,successandsuccessofmiddleschoolstudentsGuidanceteacher:zhaojingxia(geography)lizhuo(political)guoxiangyun(Chinese)Thegroupleader:ChenweiTeammembe
4、r:YangchenganwangyishengwangdongzhaoChenboAsuccessfulenterprise,itmusthaveexcellentproduct,scientificmanagementstyleandanumberofexcellentpeople.Lenovoisasuccessstoryfordomesticcompanies・Welookatlenovo,sproductcharacteristic,operationandmanagementmode,pers
5、onnel,etc・,aimstolearnsuccessfulexperience,discussthewayofmiddleschoolstudentsadults,successandsuccess・Lenovogroupwasfoundedin1984,inordertoresearch,development,productionandsalesofownbrandcomputersystemsandrelatedproducts,isalargeenterpriseinthefieldofin
6、forinationindustrydiversificationwithin.Lenovo,whichwaslistedontheHongKongstockexchangein1994,hasamarketvalueofabout50billionHongKongdollars,rankingamongthetop10listedcompaniesinHongKong・Thelenovogroup,whichstartedinasmallflat,nowemploysmorethan10,000peop
7、le;InBeijing,Shanghai,chengdu,xi'an,shenyang,shenzhen,andotherplaces,therearethousandsofagentsdistributingbranchesacrossthecountry.ThereareoverseasplatformsinEurope,theamericasandtheasia-pacific.In1999,thesalesrevenueofRMB20.3billionyuanwasthefirstintheco
8、untryfortwoyearsinarow.Salesof1.47millionlenovocomputers,thefirstinChinaforfourconsecutiveyears,andthemarketshareintheasia-pacificregiontothefirstplace・Lenovogroupisoneofthe120largestenterprisesinthecountry,andoneof