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1、灯饰BDS营销模式解析OpentheBDSbox-一lightingBDSmarketingmodeanalysisBDS-EnglishoriginalBrandDirect一saleChain一store,referredtoasBDS,itsbasicoperatingmodeis"basedonBrandstoresChainofstoressalesnetworkcoveringthewholecountry"(chart2).BDSsalesmodeloriginatedinAmericainthe1970s,itwithunique
2、manufacturersworkcloselywiththestores,onthebasisofthejointmanagementpatternthroughdirectlytoanationwidemanufacturersofprocurement,reducethecostofoperation,ensuretheproductqualityandafter-salesservice,whichcanbepurchasedatalowerpricetoconsumersofnormalmanufacturerbrandgoods.It
3、unifiestheinterestsofmanufacturers,storesandconsumers・Forthelightingretailindustry,BDSisanewmodelofresourceconsolidation.TheoriginoftheBDSmodeAsearlyasthe1970sintheus,theBDSsalesmodelwasdevelopedinscale・Inthefieldoflightingsales,retailers,wholesalers,importershavebeguntoprofe
4、ssionaldivisionoflabor,eachlinkcloselywithupanddown,andconstantlyupgradingtheprofessionalandperfect,afterdecadesofdevelopment,theUnitedStateshasnowspreadthroughoutthecountry,thetotaltomorethan1000chainstoreslightingretailers,istheundisputedmainlampisactedtheroleoftheretailind
5、ustrysalesmodel・LampisactedtheroleofthedevelopmentoftheBDSlearningmodeandtheadvancedexperiencefromgroceryretailing,atthesametime,combiningwiththecharacteristicsoflampisactedtheroleoftheirownindustry,throughstandardizedmanagement,andconstantlyimprove,establishedanationwiderang
6、eoflightingchainretailterminaLThethreefeaturesoftheBDSpatternBusiness:thecoreoftheBDSisthecombinedmode・Simplesaidisprovidedbybrandstoresbusinesseslargeretailterminal,manufacturerssupplybrandlightingproductstothebusinessman,thetwosidessignedasalestaskavendorassociatedcooperati
7、onmode・LampacttheroleofingBDSmodelestablishedanewtypeofvendorrelationship,itsassociatedmodelworksasfollows:thefactorydirectsupplyandcanberesponsibleforsellingfloorbrandlightingsales,retailterminalimplementsforabsolutecontrolterminal,manufacturersanddirectcontactwithconsumers,
8、masterfirst-handmarketdemandtrendsandsalesinformation;Storesisrespon
