The Fast Fashion Trend Is Over … or at Least Starting to Die 快时尚:走向穷途末路

The Fast Fashion Trend Is Over … or at Least Starting to Die 快时尚:走向穷途末路

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时间:2019-01-01

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1、TheFastFashionTrendIsOver…oratLeastStartingtoDie快时尚:走向穷途末路  I’musuallyprettygoodatspottingatrendasitemerges,andIbelieveoneofthehottesttrendsrightnow,thefastfashiontrend,isfinallystartingtodie.Ifyou’reunfamiliarwithwhatfastfashionis,accordingtoWikipedia:FastFashion

2、isacontemporarytermusedbyfashionretailerstoexpressthatdesignsmovefromthecatwalkquicklyinordertocapturecurrentfashiontrends.Thesetrendsaredesignedandmanufacturedquicklyandcheaplytoallowthemainstreamconsumertotakeadvantageofcurrentclothingstylesatalowerprice.Fastfas

3、hionhasalsobecomeassociatedwithdisposablefashionbecauseithasdelivereddesignerproducttoamassmarketatrelativelylowprices.  Basically,fastfashionistheequivalentoffastfood.  LastyearIinterviewedElizabethCline,authorofOverdressed:TheShockinglyHighCostofCheapFashion,onm

4、yradioshowafterreadingherbookandbeingsogratefultoherforbringingthisimportanttopictotheforefront.Clineherselfwasafastfashionaddict,andhermomentofrealizationthathershoppingbehaviorneededtochangecamewhenshefoundherselflugginghomesevenpairs9ofidenticalcanvasflatsfromK

5、mart(asteal1)at$7perpair,markeddownfrom$15!).  Asaresultoffastfashion,clothesareseenascheaptrashwherethequalityismeasuredinhowmanywashesitgetsbeforeitfallsapart.Americanshavebecomesodisconnectedtotheirclothingthatthey’renolongercaringforit,mendingorrespectingit.In

6、thesedaysofthefastfashiontrend,thereislittlereasontoseeclothingassomethingthatshouldfitwellorlookparticularlygood.Whygeta$15pairofpantshemmed2)properlyorpaygoodmoneyforawell-fittingqualitywardrobeitemwhenyoucangetacheaperonethatwilldojustfine?Whyspenddecentmoneyon

7、onesweaterwhenyoucangettenfromafastfashionstoreforthesameprice?  Yet,despitethesavorypricetagandhard-to-pass-uppricesthatcomewithfastfashion,asClinetoldme,thefastfashiontrendhascausedpeopletobecome“deeplyunsatisfiedwiththeirclothing.”Itjam-packsclosetsinagluttonou

8、s3)mannerwithcheappurchasesbecausethesaleisjusttoogood,withmerchandise4)turningover5)instoresatsucharapidpace(astorelikeZaracandesign,produceanddelivera

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