欢迎来到天天文库
浏览记录
ID:30601393
大小:117.50 KB
页数:9页
时间:2019-01-01
《The Fast Fashion Trend Is Over … or at Least Starting to Die 快时尚:走向穷途末路》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、TheFastFashionTrendIsOver…oratLeastStartingtoDie快时尚:走向穷途末路 I’musuallyprettygoodatspottingatrendasitemerges,andIbelieveoneofthehottesttrendsrightnow,thefastfashiontrend,isfinallystartingtodie.Ifyou’reunfamiliarwithwhatfastfashionis,accordingtoWikipedia:FastFashion
2、isacontemporarytermusedbyfashionretailerstoexpressthatdesignsmovefromthecatwalkquicklyinordertocapturecurrentfashiontrends.Thesetrendsaredesignedandmanufacturedquicklyandcheaplytoallowthemainstreamconsumertotakeadvantageofcurrentclothingstylesatalowerprice.Fastfas
3、hionhasalsobecomeassociatedwithdisposablefashionbecauseithasdelivereddesignerproducttoamassmarketatrelativelylowprices. Basically,fastfashionistheequivalentoffastfood. LastyearIinterviewedElizabethCline,authorofOverdressed:TheShockinglyHighCostofCheapFashion,onm
4、yradioshowafterreadingherbookandbeingsogratefultoherforbringingthisimportanttopictotheforefront.Clineherselfwasafastfashionaddict,andhermomentofrealizationthathershoppingbehaviorneededtochangecamewhenshefoundherselflugginghomesevenpairs9ofidenticalcanvasflatsfromK
5、mart(asteal1)at$7perpair,markeddownfrom$15!). Asaresultoffastfashion,clothesareseenascheaptrashwherethequalityismeasuredinhowmanywashesitgetsbeforeitfallsapart.Americanshavebecomesodisconnectedtotheirclothingthatthey’renolongercaringforit,mendingorrespectingit.In
6、thesedaysofthefastfashiontrend,thereislittlereasontoseeclothingassomethingthatshouldfitwellorlookparticularlygood.Whygeta$15pairofpantshemmed2)properlyorpaygoodmoneyforawell-fittingqualitywardrobeitemwhenyoucangetacheaperonethatwilldojustfine?Whyspenddecentmoneyon
7、onesweaterwhenyoucangettenfromafastfashionstoreforthesameprice? Yet,despitethesavorypricetagandhard-to-pass-uppricesthatcomewithfastfashion,asClinetoldme,thefastfashiontrendhascausedpeopletobecome“deeplyunsatisfiedwiththeirclothing.”Itjam-packsclosetsinagluttonou
8、s3)mannerwithcheappurchasesbecausethesaleisjusttoogood,withmerchandise4)turningover5)instoresatsucharapidpace(astorelikeZaracandesign,produceanddelivera
此文档下载收益归作者所有