unit-5-how-to-be-true-to-yourself-课文翻译-综合教程一

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1、Unit5HowtoBeTruetoYourself   Mygrandparentsbelievedyouwereeitherhonestoryouweren't.Therewasnoin-between.Theyhadasimplemottohangingontheirliving-roomwall:"Lifeislikeafieldofnewlyfallensnow;whereIchoosetowalkeverystepwillshow."Theydidn'thavetotalkaboutit—theydemons

2、tratedthemottobythewaytheylived.   Theyunderstoodinstinctivelythatintegritymeanshavingapersonalstandardofmoralityandethicsthatdoesnotsellouttoexpediencyandthatisnotrelativetothesituationathand.Integrityisaninnerstandardforjudgingyourbehavior.Unfortunately,integri

3、tyisinshortsupplytoday—andgettingscarcer.Butitistherealbottomlineineveryareaofsociety.Anditissomethingwemustdemandofourselves.   AgoodtestforthisvalueistolookatwhatIcalltheIntegrityTriad,whichconsistsofthreekeyprinciples:   Standfirmlyforyourconvictionsinthefaceo

4、fpersonalpressure.There'sastorytoldaboutasurgicalnurse'sfirstdayonthemedicalteamatawell-knownhospital.Shewasresponsibleforensuringthatallinstrumentsandmaterialswereaccountedforduringanabdominaloperation.Thenursesaidtothesurgeon,"You'veonlyremoved11sponges,andweus

5、ed12.Weneedtofindthelastone."   "Iremovedthemall,"thedoctordeclared."We'llclosenow."   "Youcan'tdothat,sir,"objectedtherookienurse,"Thinkofthepatient."   Smiling,thesurgeonliftedhisfootandshowedthenursethe12thsponge."You'lldojustfineinthisoranyotherhospital,"heto

6、ldher.   Whenyouknowyouareright,youcan'tbackdown.   Alwaysgiveotherscreditthatisrightfullytheirs.Don'tbeafraidofthosewhomighthaveabetterideaorwhomightevenbesmarterthanyouare.   DavidOgilvy,founderoftheadvertisingfirmOgilvy&Mather,madethispointcleartohisnewlyappoi

7、ntedofficeheadsbysendingeachaRussiannestingdollwithfiveprogressivelysmallerfiguresinside.   Hismessagewascontainedinthesmallestdoll:"Ifeachofushirespeoplewhoaresmallerthanweare,weshallbecomeacompanyofdwarfs.Butifeachofushirespeoplewhoarebiggerthanweare,Ogilvy&Mat

8、herwillbecomeacompanyofgiants."Andthatispreciselywhatthecompanybecame—oneofthelargestandmostrespectedadvertisingorganizationsintheworld.   Behonestandopenabout