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时间:2018-12-29
《美特斯邦威的市场营销计划》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、为了适应公司新战略的发展,保障停车场安保新项目的正常、顺利开展,特制定安保从业人员的业务技能及个人素质的培训计划美特斯邦威的市场营销计划 美特斯邦威市场营销策划书 目录 一:概述··································································二:营销环境分析·························································· 宏观市场分析···············································
2、········· 微观环境分析························································目的-通过该培训员工可对保安行业有初步了解,并感受到安保行业的发展的巨大潜力,可提升其的专业水平,并确保其在这个行业的安全感。为了适应公司新战略的发展,保障停车场安保新项目的正常、顺利开展,特制定安保从业人员的业务技能及个人素质的培训计划 营销环境结果分析·············································三:市场细分··························
3、···································· 目标市场策略························································ 产品分析····························································四:目标设定······························································ 策划的目的······································
4、···················· 目标市场····························································目的-通过该培训员工可对保安行业有初步了解,并感受到安保行业的发展的巨大潜力,可提升其的专业水平,并确保其在这个行业的安全感。为了适应公司新战略的发展,保障停车场安保新项目的正常、顺利开展,特制定安保从业人员的业务技能及个人素质的培训计划 市场定位···························································· 需要解决的问
5、题······················································ 解决问题的可行方法··················································五:产品策略······························································ 产品的名称··························································目的-通过该培训员工可对保安行业有初步了解,并感受到安保行业
6、的发展的巨大潜力,可提升其的专业水平,并确保其在这个行业的安全感。为了适应公司新战略的发展,保障停车场安保新项目的正常、顺利开展,特制定安保从业人员的业务技能及个人素质的培训计划 产品的性能·························································· 产品的材质·························································· 产品的包装 产品的定位··············································
7、············ 产品的定价策略······················································ 产品的销售渠道策略··················································目的-通过该培训员工可对保安行业有初步了解,并感受到安保行业的发展的巨大潜力,可提升其的专业水平,并确保其在这个行业的安全感。为了适应公司新战略的发展,保障停车场安保新项目的正常、顺利开展,特制定安保从业人员的业务技能及个人素质的培训计划 产品的整合营销传播策略···········
8、···································六:广告策略······
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