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1、为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划方特宣传材料』　　“放”松你我享受“特”别——芜湖方特推广宣传方案　　委托单位：芜湖华强旅游城　　策划机构：卓越策划工作室　　完成日期：XX年11月23日　　适用时期：XX年4月—8月　　目录　　一、项目背景·····················································································3　　二、营销环境····································

2、·················································4目的-通过该培训员工可对保安行业有初步了解，并感受到安保行业的发展的巨大潜力，可提升其的专业水平，并确保其在这个行业的安全感。为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划　　宏观环境···············································································4　　微观环境·····························

3、··················································6目的-通过该培训员工可对保安行业有初步了解，并感受到安保行业的发展的巨大潜力，可提升其的专业水平，并确保其在这个行业的安全感。为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划　　三、SWOT分析····················································································7Strengths:···············

4、···························································7Weaknesses:······································································8Opportunities(机会)：·····································································9Threats：····················································

5、···················10　　四、STP战略分析···········································································10　　市场细分·············································································10　　目标市场选择······································································11目的-通过该培训员工可对保安行业

6、有初步了解，并感受到安保行业的发展的巨大潜力，可提升其的专业水平，并确保其在这个行业的安全感。为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划　　市场定位·············································································11五、4P策略分析··················································································12　　产品策略····

7、·········································································12　　价格策略·············································································15　　渠道策略·············································································16目的-通过该培训员工可对保安行