江苏专用2016_2017学年高中英语unit1advertisingperiodonewelcometotheunit&reading讲义牛津译林版 (2)

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1、Unit1AdvertisingPeriodOneWelcometotheunit&ReadingAdvertisingAdvertisingisonlypartofthetotalsaleseffort，butitisthepartthatattractsthemostattention.Thisisnaturalenoughbecauseadvertisingisdesignedforjustthatpurpose.Thesimplestkindofadvertisingistheclassifiedad.Everydaythenewspaperscarrya

2、fewpagesoftheseads；inthelargeSundayeditionstheremaybeseveralsectionsofthem.Aclassifiedadisusuallyonlyafewlineslong.Itisreallyanoticeoranannouncementthatsomethingisavailable.Newspapersalsocarryalargeamountofdisplayadvertising.Newspapersgenerallyreachanaudienceonlyinalimitedarea.Tobring

3、theirmessagetoalargeraudience，manywhowanttoputouttheiradsusenationalmagazines.Manyofthetechniquesofmodernadvertisingweredevelopedinmagazineads.Theuseofbrightcolors，attractivepictures，andshortmessagesisallcharacteristicsofmagazineads.Themostimportantpurposeistocatchtheeye.Themessageits

4、elfisusuallyshort，oftennomorethanasloganwhichthepublicidentifieswiththeproduct.Thesametechniqueshavebeencarriedoverintotelevisionadvertising.Voicesandmusichavebeenaddedtocolorandpicturestocatchtheearaswellastheeye.Televisionadsarerepeatedoverandoveragainsothattheaudienceseesandhearsth

5、emmanytimes.Commercialtelevisionhasmixedentertainmentandadvertising.1.slogann.(广告)标语2.commercialadj.商业的；营利的；靠广告收入的Readthepassageandanswerthefollowingquestions.1.Anoticeinanewspaperbelongstoclassifiedads.2.Inthispassagetherearethreekindsofmediathatcarryadsmentioned.PeriodOne　Welcometot

6、heunit&ReadingⅠ.单词自测1.advertisingn.做广告；广告活动；广告业advertisementn.广告；广告宣传advertisevt.&vi.做广告，宣传2.drugn.毒品；药，药物3.shinen.光亮，光泽；vi.发光，闪耀shinyadj.发光的，闪耀的4.persuadevt.说服，劝说；使信服5.welfaren.(个体或群体的)幸福、安全和健康；福利6.cheatvt.&vi.欺骗；作弊；n.骗子；欺诈行为7.skilfuladj.有技巧的；熟练的skilln.技巧8.innocentadj.清白的，无罪的；无恶意的；纯真

7、的innocencen.清白，无辜9.breathn.气息；呼吸breathevt.&vi.呼吸10.foolvt.欺骗，愚弄；n.傻瓜foolishadj.傻的11.curevt.治愈；解决；n.药物，疗法；对策12.pleasedadj.高兴，满意；乐于(做某事)pleasevt.使高兴13.commentn.评论，评价；vi.评论，议论14.mentaladj.心理的；思想的，精神的；智力的mentallyadv.精神上地15.trickn.骗局；玩笑，恶作剧；戏法，把戏；诀窍；vt.欺骗，欺诈16.aimvt.&vi.以……为目标；瞄准；n.目的，目标17

8、.camp