江苏专用2016_2017学年高中英语unit1advertisingperiodfourproject讲义牛津译林版

《江苏专用2016_2017学年高中英语unit1advertisingperiodfourproject讲义牛津译林版》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、PeriodFour　ProjectⅠ.单词自测1.median.大众传播媒介，大众传播工具2.postern.海报postvt.张贴；n.(在网上发布的)帖子3.targetn.目标；靶子；vt.瞄准；以……为目标4.determinevt.确定，查明；决定；裁决5.analysisn.分析，分析结果analysevt.分析6.appealvi.有吸引力；呼吁，恳请；n.吸引力；呼吁；恳求7.reactvi.做出反应，回应8.personallyadv.个别地；就本人而言；本人，亲自personaladj.个人的

2、，私人的9.antismokingn.反对吸烟10.poisonousadj.有毒的poisonn.毒药11.urgevt.敦促，力劝；竭力主张；n.强烈的欲望，冲动12.tobaccon.烟草，烟叶13.shockvt.使震惊，使惊愕；n.震惊，惊愕shockedadj.感到震惊的shockingadj.令人震惊的Ⅱ.短语自测1.figureout弄清楚，弄懂；计算出2.appealto吸引，引起兴趣；呼吁3.beconcernedwith涉及4.getsomethingacross把……表达清楚5.diefro

3、m死于(外部或间接原因)Ⅰ.根据课文内容判断正(T)误(F)1.Antismokingadcampaignismainlydesignedforhighschoolstudents.(　T　)2.Ourmainaimistodiscourageallthepeopleintheworldfromsmoking.(　F　)3.Ifwecanconvinceyoungpeoplenottostarttosmoke，theirparentsmustgiveupsmoking.(　F　)4.Weusethisslogana

4、ndpicturetomakethemfullyawareofthedamagethatsmokingdoestotheirhealth.(　T　)Ⅱ.根据课文内容选择正确答案1.Whatshouldbedonefirsttodeterminethetargetaudience?A.Doalittleresearchandanalysis.B.Createthemessagefortherightpeople.C.Knowwhattheaudiencealreadythink.D.Gettoknowtheaudie

5、nce.答案　A2.Howcanaresearcherknowthewaytheaudiencewillreact?A.Planningsomequestions.B.Talkingwiththeaudience.C.Gatheringinformationfromtheresearch.D.Guessinghowtheaudiencewillreact.答案　C3.Theadvertisingwaydependson.A.howwellyoudoyourresearchB.whoyourtargetaudienc

6、eareC.whichkindsofadsarethebestD.bothBandC答案　D4.Thecorrectordertobuildanadcanbe.a.decidethetargetaudienceb.knowwhattheaudiencehaveinmindc.gatherinformationfromtheresearchd.doalittleresearche.decidewhatapproachtouseA.a；b；c；e；dB.d；c；b；a；eC.e；b；c；a；dD.d；c；a；e；b答案

7、　BⅢ.阅读课文完成下表，每空一词DetermineyouraudienceInordertodetermineyouraudience，doalittleresearchand1.analysisinadvanceand2.explorewhattheaudiencealreadythinkssoyoucancreatetheright3.messagefortherightpeople.WhatanadcampaignsaysAfterdecidingyour4.audience，decidewhatyouwa

8、ntthemtoknoworthinkabout.It’simportanttoalwaystryto5.appealtotheaudienceinordertogetthemto6.reactinacertainway.Youcangatherthisinformationfromyourresearch.ReachyouraudienceYouhavel