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1、本科毕业论文题目中老年保健品营销策略分析以广州合健生物科技发展有限公司为例学生姓名庞苡轩学 号2010120002系名经济与旅游管理系专业年级08市场营销（2）班指导教师焦小英职 称助教单 位百色学院辅导教师焦小英职称助教单 位百色学院完成日期2012年5月12日Thegeneralstaff(1employeesinadditiontovicepresident,director,manager,deputymanagerandspecialpositionsoutsidethecontractperiod)toresign,togive10daysnot
2、ice,theprojectmanagerordepartmentmanager,administrativepersonneldepartmentorrelevantresponsiblepersonfortherelevantvisaafterdepartureprocedures;inadditiontogeneralstaffpersonneloutsidethecontractperiodofturnovermustsubmittheresignationreport,amonthaheadofschedule,theadministrativeper
3、sonneldepartment,generalmanagerofvisabeforeseparationprocedures;probationemployeesshallpayinadvance5resignationreport,theprojectmanagerordepartmentmanagerandadministrativepersonneldepartmentvisabeforedeparture;positiveafterspecialreasonsdidnotsignacontractwithreferencetogeneralemploy
4、eesThroughthestaff21目录百色学院本科毕业论文（设计）任务书（指导教师用）3百色学院本科毕业论文（设计）开题报告（学生用）5百色学院本科毕业论文（设计）中期自查表（学生用）9中老年保健品营销策略分析——以广州合健生物科技发展有限公司为例101、我国中老年保健品营销策略的分析111.1突破礼品，完善功效111.2终端要地，势在必得121.2.1营业员导向121.2.2终端包装陈列121.2.3终端达标标准121.3公关沟通，时时不忘131.3.1媒体公关131.4稳守城镇，大开周边131.5团队管理，愈加重视141.6高空宣传，适时造势142、广
5、州合健生物科技发展有限公司保健品营销策略的现状142.1广州合健生物科技发展有限公司概况142.2广州合健公司发展战略152.3广州合健公司营销策略现状152.3.1.传单152.3.2软文炒作152.3.3概念创新152.3.4促销152.3.5视品质为生命162.3.6把承诺放在实处162.3.7注重消费者162.4企业营销策略存在的问题162.4.1不合理的管理模式162.4.2人才结构与用人机制的问题16Thegeneralstaff(1employeesinadditiontovicepresident,director,manager,deputym
6、anagerandspecialpositionsoutsidethecontractperiod)toresign,togive10daysnotice,theprojectmanagerordepartmentmanager,administrativepersonneldepartmentorrelevantresponsiblepersonfortherelevantvisaafterdepartureprocedures;inadditiontogeneralstaffpersonneloutsidethecontractperiodofturnove
7、rmustsubmittheresignationreport,amonthaheadofschedule,theadministrativepersonneldepartment,generalmanagerofvisabeforeseparationprocedures;probationemployeesshallpayinadvance5resignationreport,theprojectmanagerordepartmentmanagerandadministrativepersonneldepartmentvisabeforedeparture;
8、positiveafte
