［国际化企业通用管理文案］(260)长篇市场调查报告

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1、制度名长篇市场调查报告电子文件编码GLWA260页码15-1MarketStudyinSynthetice-basedSportsShoesErnestHongSalesRepresentativeKryptonPlastics18May2000签发人责任人签名制度名长篇市场调查报告电子文件编码GLWA260页码15-2TableofContentsTableofContents1Abstract2TermsofReference2IFindings·Methodology2·Thesportsshoemarket3·Sportsshoesi

2、nsyntheticmaterials3·Trendsintheuseofsyntheticmaterials4·PotentialofAPCmaterialinthesportsshoemarketCompetitionbetweenAPCproducts5IIConclusions5IIIRecommendations6Appendix:Listofcustomersvisited7AbstractThisreportinvestigatesthepotentialofAPCmaterialsintheproductionandsaleofs

3、portsshoesintheHongKongSAR.ThereportshowsthatcurrentlythemajorityofSportsshoesmanufacturedinHongKongaremadeofPVC.However,weillustratethatAPChasanumberofadvantagesoverPVCintermsofquality,durabilityandappearance.Althoughpriceishigher,intheperiodofeconomicstagnationwhichhashitHon

4、gKong,itmaybeadvantageoustomanufacturerstoconsiderreducingproductionandswitchingtoAPC.TermsofReferenceThepurposeofthisreportistoinvestigatethenatureofthemarketfor签发人责任人签名制度名长篇市场调查报告电子文件编码GLWA260页码15-3sportsshoesmanufacturedinarangeofnaturalandsyntheticmaterials.Itisalsoouraim

5、tostimulateplasticrawmaterialsalesinthesportsshoemarket,andtoseekpotentialcustomerswithinthesportsshoemarketwhomightbeinterestedinusingKrypton'snewlydevelopedAPCrawmaterialinthemanufactureoftheirproducts.IFindingsMethodologyBeforethismarketstudycouldbeundertaken,informationa

6、boutmanufacturersofsportsshoeshadtobecollected.WederivedalistofmanufacturersbyreferringtotheYellowPagesandthelistproducedbytheHongKongCouncilfortheDevelopmentofTrade(HKCDT).Thesetwosources,however,didnotdistinguishbebetweenmanufacturersusingleatherandthoseusingsyntheticmateria

7、ls.Thiswasachievedwithanumberoftelephonecallstomanufacturers.Thesecallswerethenfollowedupwithpersonalinterviews.AtotaloffifteenmanufacturerswerevisitedbetweenJanuaryandMarchofthisyear.Inordertomeetourobjectivesprecisely,wefocusedourvisitsmostlyonmanufacturersofsportsshoesusing

8、predominantlysyntheticmaterials.Othermanufacturerswerefollowe