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1、摘要伴随着网络技术的应用及快速普及，电子商务作为一种新型的交易方式迅速发展，并渗透到社会的各个方面。相对于传统营销模式，网络营销随着现代经济模式的发展逐渐发展起来，在橡塑行业中也不例外，在日益激烈的市场竞争环境中，橡塑行业的营销渠道与网络联系越来越紧密，互相融合、互相影响，网络营销在橡塑行业战略竞争过程中的作用得到强化。改变传统橡塑行业经营模式，提升产业链的竞争力，探索和研究橡塑行业电子现货交易，找寻一套可行性的发展路径成为当下橡塑行业网络营销向纵深发展的重要课题。本文主要分析了东营信义橡塑有限责任公
2、司网络营销的现状，详细介绍了信义公司网络营销平台的应用流程和方法，提出了信义橡塑网络营销的操作建议议，旨在强化企业对网络营销重要性的认识，加快推进橡塑产品网络营销的发展步伐，通过创新经营模式，降低企业成本、提高效率、拓展市场，最终迎来网络营销事业的大发展，从而提升产业和资源的组织化程度、转变营销发展方式、提高行业运行质量，增强橡塑行业的国际竞争力。关键词：橡塑行业网络营销电子商务Summary Alongwiththerapidpopularizationandapplicationofnetwor
3、ktechnology,e-commerceasanewwaytotraderapidlyandpenetratedintoallaspectsofsociety.Comparedwiththetraditionalmarketingmodel,networkmarketingwiththedevelopmentofmoderneconomicmodelsdevelopedgraduallyintherubberandplasticsindustryisnoexception,intheincreas
4、inglyfiercemarketcompetitionenvironment,therubberindustry,marketingchannelsandnetworksareincreasinglylinked,convergence,influenceeachother,theroleofinternetmarketingstrategiestocompeteintherubberandplasticsindustryintheprocessstrengthened.Changethetradi
5、tionalrubberindustrybusinessmodel,enhancethecompetitivenessoftheindustrychain,rubberandplasticsindustrytoexploreandstudytheelectronicspottrading,thefeasibilityoffindingapathtobecomethecurrentdevelopmentoftheplasticsindustryofnetworkmarketingtothedevelop
6、mentofimportanttopicsindepth. ThispaperanalyzesthecurrentsituationRubberCo.,Ltd.,DongyingXinyinetworkmarketing,detailingtheapplicationprocessandmethodsLutherannetworkmarketingplatformcompany,raisedLutheranrubbernetworkmarketingoperationoftheproposedmee
7、ting,aimedatstrengtheningtheimportantbusinessofnetworkmarketingofunderstanding,toacceleratethepaceofdevelopmentofrubberandplasticproductsnetworkmarketingthroughinnovativebusinessmodels,reducecosts,improveefficiency,expandmarkets,ultimatelyusherinthedeve
8、lopmentofnetworkmarketingbusinesssoastoenhancethedegreeoforganizationandresourcesindustry,changesinmarketingdevelopment,improvethequalityoftheindustry,andenhancetheinternationalcompetitivenessoftheplasticsindustry. Keywords:Rubb
