2、过程的重点。这篇文章首先对中国老字号的现状进行梳理以便来探求中国老字号的营销模式，接着分析中国老字号营销模式，指出不足从而提出改善中国老字号的营销模式的对策，使其发挥出老字号应有的优势与潜力增强老字号的竞争力。对于研究中国老字号的营销模式会给中国老字号起到一个借鉴的作用，重铸老字号光辉的一面。关键词：中国老字号；营销模式；连锁经营；营销组合策略AbstractWiththedevelopmentofmarketeconomy, themarket competition isbecomingmoreandmoreintense. As Chi
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