济宁泽海花园别墅项目营销分析

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1、-目录3.3.4风险分析···········································································································183.4项目总体营销方案策划··························································································183.4.1项目营销思路的确定·············································

2、··········································183.4.2项目营销策略的制定·······················································································193.5项目营销计划的制订······························································································21第4章“泽海花园”别墅项目营销实施的策略··········

3、·················································234.1项目销售目标与策略的制定··················································································234.2项目入市与销售控制策划······················································································254.2.1项目入市准备工作的确定·················

4、·······························································254.2.2项目入市时机的确定·······················································································274.3项目销售控制的策划······························································································29第5章“泽海花园”

5、别墅项目营销实施的保障措施·······················································325.1项目广告保障··········································································································325.1.1项目广告目的·······················································································

6、············325.1.2项目广告受众的分析·······················································································335.1.3项目广告诉求点的确定···················································································335.2项目媒体保障···························································

7、···············································335.2.1项目媒体总策略的制定···················································································335.2.2项目媒体选择···································································································345.2.3项目媒体组合策略的制定········

8、·····