市场调查研究报告实际范文

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1、.XX市葡萄酒市场市场调研报告资料.目　录1．调研背景·········································································　11．1　调研目的··································································　11．2　调研对象··································································　11．3

2、　调研内容··································································　11．3．1　调查时间····························································　11．3．2　调查地点····························································　11．3．3　调查问题······························

3、······························　11．4　调研方法··································································　12．调研分析·········································································　22．1　资料、数据采集及分析······················································

4、·　2资料.2．1．1　XX市大型超市和商场的国内葡萄酒品牌情况······························　22．1．1．1　葡萄酒品牌A···················································　22．1．1．2　葡萄酒品牌B···················································　32．1．1．3　葡萄酒品牌C·············································

5、······　32．1．1．4　葡萄酒品牌D···················································　42．1．1．5　葡萄酒品牌E···················································　52．1．1．6　新品牌························································　52．1．1．7　其他品牌··································

6、····················　52．1．2　XX市大型超市和商场的国外葡萄酒品牌情况······························　62．1．3　XX市大型超市和商场各类葡萄酒销售情况································　72．1．4　XX市葡萄酒消费群体及消费情况········································　72．2　社会形式及市场信息··········································

7、··············　83资料.．调研结果及分析结论·······························································　8资料.1．调研背景1．1　调研目的（1）了解XX市主要大型商场和超市甜型葡萄酒的市场现状，分析甜型葡萄酒的整体情况。（2）收集XX市主要大型商场和超市不同品牌葡萄酒的市场分布、销售价格、销售状况以及同一品牌葡萄酒的产品分类、销售价格、销售状况，并进行对比分析。（3）了解XX市消费者对葡萄酒的需求层次、品牌认知程度。（4）了

8、解XX市消费者的饮酒（葡萄酒）类型、习惯、场合、男女比例、年龄层次等因素，挖掘潜在市场消费者。1．2　调研对象XX市葡萄酒市场。1．3　调研内容1．3．1　调查时间2007年X月X日至2007年X月X日。1．3．2　调查地点XX市主要大型商场和超市，包括：好又多超市、麦德龙超市、家乐福超市、沃尔玛超市、千禧龙超市、华联超市……这些大型超市和商场在XX市享有较高的知名度，几乎垄断了XX市市场大部分百货