商务英语口语培训_1

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1、HowtoEstablishaGoodFirstImpression?Itissaidthatfirstimpressionsarelastingimpressions.Peopleformopinionsandmakejudgmentsaboutusthefirsttimetheyseeorhearus.Andtheseopinionscannotbechangedeasilylater.Badfirstimpressionsoftenleadtounpleasantresults.Forexample,ifyouareasalesman

2、andhaveleftabadimpressiononyourcustomer,hewillprobablyrefusetobuyyourproduct.Thenhowtoleaveagoodimpressiononothers?Firstandforemost,goodmannersareessential.Beingpoliteandfriendlywithotherswillhelpyouearntheirfavor.Andit’salsoimportantthatyourappearanceiscleanandneat.People

3、sayyoucan’tjudgeabookbyitscoverbutwemakejudgmentsaboutpeoplejustbasedontheirappearances.如何建立一个好的第一印象？据说第一印象是持久的印象。别人往往形成观点或作出有关对我们的判断是根据他们第一次看到或听到的。以后并不会容易地改变这种看法。不好的第一印象往往导致不愉快的结果。例如，如果你是个推销员，你给你的客户留下一个坏印象，他很可能会拒绝购买你的产品。那么，怎样才能给别人留下一个好的第一印象？首先，必须有礼貌的行为。礼貌并且对人友好能帮你赢得他们的青睐。

4、同样重要，你的外表应该是干净整洁的。人们说你不能通过封面来判断一本书的好坏，但我们往往基于人的外表来判断别人。Howtopromotesales?1.LaunchaWebsite.Websitesprovideyourcompanywithworldwideexposureandgiveyourcustomersconvenientaccesstoyourservicesandproducts.2.Hostagrandopeningorholdareception.Invitelocalbusinessownersandresidentsf

5、romsurroundingneighborhoods.Providerefreshments,freemerchandisesamples,andhaveplentyofbusinesscardsandcompanybrochuresonhand.3.Monitorthequalityofyourservicesandproductsconstantly.Satisfiedcustomerswhospreadthewordaboutyourbusinessarethebestsourceofnewcustomers.Payattentio

6、ntopricing,customerservice,productavailabilityandpromptdelivery.4.Explorevarioustypesoftraditionaladvertisingmethodssuchasclassifiedads,yellowpageads,televisionandradio,anddisplayadsinmagazinesandonotherWebsites.5.Distributefliersandbusinesscardsdoortodoor,placethemunderca

7、rwindshieldwipersandtackthemtolocalapartment,collegeandcommunitycenterbulletinboards.6.Participateintradeshows,attendcommunityeventsandoffertospeakonyourareaofexpertiseatseminars.7.Giveexistingcustomersasmallgiftordiscountstowardfuturepurchasesinreturnforreferringnewcustom

8、ers.Offerspecialdiscountsfornewcustomers.怎样才能促销？1.启动Web站点。网站为贵公司提供全球的宣传，并让您的客户方便地访问到您的服务和