资源描述:
《发展青岛会展业的对策与建议 毕业论文》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、摘要会展业是指特定空间的集体性的物质文化交流、交易活动。2O世纪90年代以来,中国会展业蓬勃发展,它以多种产业融合,多种信息、知识、观念的碰撞和交流,带动地方经济综合发展。有人形容举办会展就像开着直升机在城市上空撒钱,因此,会展业成为现代经济的一个新的竞争热点。青岛市具有举办会展的优势条件,近年来会展业取得了长足发展,但同时也暴露出许多问题,需要在分析、借鉴的基础上,准确定位,制定适合自身的会展发展战略。青岛作为我国重要的会展城市,会展旅游的融合发展必将使青岛在全球会展经济大发展的形势下脱颖而出,实现青岛市
2、会展经济的跨越式发展。通过对青岛市会展业发展现状的调研,发现了该行业目前存在的主要问题,有针对性地提出了青岛发展会展业的对策建议,即分析了政府在会展业发展和管理中应如何进行角色定位,以及会展企业应如何进行市场化运作的策略。关键词::青岛市;会展;会展业;对策AbstractConventionandexhibitionindustryreferstothecollectiveculturalexchangeandtransactionactivitiesofaspecificspace.2Ocentury9
3、0years,China'sexhibitionindustrytoflourish,itwithavarietyofindustryintegration,avarietyofinformation,knowledge,ideasofthecollisionandexchange,topromotethecomprehensivedevelopmentoflocaleconomy.Somepeopledescribetheexhibitionheldinthecityasahelicopterspread
4、moneyoverthecity,therefore,theexhibitionindustryhasbecomeanewhotspotforthemoderneconomy.QingdaohasheldtheadvantageoftheConvention,inrecentyears,theConventionandexhibitionindustryhasmadegreatdevelopment,butalsoexposedmanyproblems,inbasedontheanalysisandrefe
5、rence,accuratepositioning,establishtheirownexhibitiondevelopmentstrategy.QingdaoasanimportantexhibitioncityinChina,theintegrationanddevelopmentofMICEtourismisboundtomakeQingdaointheglobalexhibitioneconomyinthedevelopmentofthesituation,toachievetheleapforwa
6、rddevelopmentofQingdaoexhibitioneconomy.ThroughinvestigationofthestatusofthedevelopmentofQingdaoCityConventionandexhibitionindustryfoundthemainproblemsexistingintheindustry,putsforwardthecountermeasuresandproposalsoftheexhibitionindustrydevelopmentinQingda
7、o,thatistheanalysisofthegovernmentshouldhowtoplayaroleinthedevelopmentofexhibitionindustryandmanagement,aswellastheConventionandexhibitionenterprisesshouldbehowtocarryoutthestrategyoftheoperationofthemarket.Keywords:Qingdao;exhibition;exhibitionindustry;co
8、untermeasure目录正文1一.青岛市会展业发展现状绪论1二.青岛市会展业存在的主要问题21.会展场馆及基础设施不足,相关配套不完善22.品牌展会尚未真正形成,城市会展知名度有待提高23.缺乏有实力的展览企业24.缺少会展专业人才25.会展统计缺位26.尚未建立会展产业及会展产品的评估体系和标准………………………27.旅游业相关企业的配合不够2三.有利机遇.31.发展的政策机遇………………………………………