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1、.OntheseriespackingvisualimagedesignAuthor:HuangWeibinAbstract:serializationpackagingdesignhasremainedpeopleofallagesandproductpackagingdesignstrategiesandmethods,especiallyincontemporarysocietyisinseparablefromitsfeatures.Itsperformancecharacteristicsarenotsimplysolvetheneedsof
2、differentthesocialconsumergroupsexistingcontradictionsandeffectivelymeettheneedsofdifferentconsumers;moreimportantwiththedevelopmentoftheseriesthewayinproducersandconsumersthegulfbetweenthespiritofthedifferencesbetweenthesamelevelsofconsumerplaysapositiverole.Seriespackingisadif
3、ferentiationstrategy,aprominentcorporatestrategyandbrandpersonality.Prominentcorporateimageandbrandpersonalityisserializedpackagingdesignstrategymustfollowaprinciple,firstpowerfulvisuallineupestablishagoodbrandimageintheconsumerpsychology,toenableenterprisestoachieveagoodmarkets
4、hareinthecompetitiontowintheinitiative.Thisarticleaimstoseriespackingvisualimageofhowtobetterdesignperformancepractices,adetailedclassificationanalysisandexploration.Strivetendstobeconcise,systematic,clear,andadapttothetimes,tomeettherequirementsofpeople'saestheticchoice.PaperKe
5、ywords:seriespacking;vision;ImageDesignAtthemoment,thepackagingdesignhasbecomeanimportantstrategyfortheenterprisemarketshare.Underthisstrategy,howtomaketheproductpackagingtowinthecompetitioninthemarkettomeetthedifferentneedsofconsumers,andpromotethecorporateimage,hasbecomethecor
6、eissuesbusinessesanddesignerstothink.Inthestudyofthecentralissuesmoreandmorecompaniesanddesignerstotargetintheformofproductserializationpackagingdesign,thedesignofthevisualimageofthepackagingforthisserieswillbethecoreissueinthecoreoftheprimarysolution.Basedonthisspecificdesignan
7、duseofthevisualimageofthedesignelementsoftheseriespackagingdesignshouldbemoredetailedandsystematicunderstandingandgrasp.AseriespackingdesignconceptTheterm"seriespackingoutbyTeoAmericancountriesinthe1970s,itisnowgenerallyagreedthatthefirsttoproposetheseriespackingdesignconceptist
8、heUnitedStatesandEurope.Infact,intheformofaseri