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1、ABSTRACTKnowledgeiswealth.ItispursuedbymanyWal-Martisoneoftheenterprisesthose
ROIissupremeofthewholeAmerica.Wal-Mart’sROIupto46%in2004.Wal-Mart’shas
notahistoryaslongasSears,whichhasahistoryofacentury,butduringshortmorethan30
years,itdevelopedintothelargestretailerofU.S.eventhewholew
2、orld.Althoughtheretail
businessofChinahasalonghistory,in40yearsafterthefoundationofP.R.C.,ithasnot
changedobviously.Wal-Martistakenasthebenchmark,itsdevelopmentcourseisresearched
especiallyinthispaper.AndsomeexperiencewassummarizedforChina’sretailbusiness’s
reference.Inthechapterone,
3、Wal-Mart'sdevelopmentcourseisreviewed,anditssuccessful
experienceissummarizedasfollowing:Custom-orientedmanagementphilosophy,the
corporatecultureofencouragingthestaffandthetacticoflowpriceeveryday.Alltheretail
businessofChinashouldconsideroftheexperience.Inchaptertwo,summaryofChina’s
4、retailbusinessisinvolved.Inordertoexplainthe
realisticproblemandfindtheproblemthatChina’sretailbusinessisfacing,thedevelopment
courseandcharacteristicofChina’sretailbusinessisanalyzed.Inchapterthree,enterprise'smacro-environmentanalysisandPotter'scompetition
advantagetheoryisreviewed
5、.Thesetwotheoriesareoftenusedasenterprise'sdevelopment
analysistools.Inchapterfour,thecurrentsituationofChina’scommercialenterprisesisanalyzed.
Enterprise'smacro-environmentanalysisandPotter'scompetitionadvantagetheoryis
combinedwiththemacro-environmentandstateofChina’sretailbusiness
6、toanalyzethe
competitionsituationoftheretailer,thecompetitivestrategythatshouldbeadopted.Finally,
proposethedevelopmenttrendofChina’sretailbusiness:Scaleenlargementbecomesthe
mainstream,annexesthesupplementaryself-builtshop,foreigncapitalssharecontinue
strengthening,scientificmanagem
7、entbecomemoreimportant.Inchapterfive,theproblemthatshouldbepaidattentiontoduringthedevelopment
processofChina’sretailbusiness.Throughusingthesuccessfulexperienceofthe
internationalenterprises,thedomesticenterprisesshoulddoasfollowing:Tosetupthe
tradingsystemwhichbasesontheworldmarket
8、,tosetupclea
