葫芦岛旅游市场营销策略分析

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1、3.1.2按人口统计变量细分....................................................................243.1.3按购买行为变量细分....................................................................253.2葫芦岛旅游目标市场选择.................................................................263.3葫芦岛旅游市场定位...................

2、....................................................273.3.1葫芦岛旅游文化定位....................................................................283.3.2葫芦岛旅游品牌形象定位............................................................284葫芦岛旅游市场营销组合策略..................................................

3、.................304.1葫芦岛旅游总体发展思路...................................................................304.2葫芦岛旅游产品策略.........................................................................314.2.1大力整合旅游资源........................................................................324.2.

4、2深度开发特色产品.......................................................................334.2.3打造精品旅游线路.......................................................................344.3葫芦岛旅游定价策略.........................................................................344.3.1旅游定价方法选择............

5、...........................................................344.3.2旅游产品的定价策略....................................................................354.4葫芦岛旅游营销渠道策略.................................................................364.4.1旅游营销渠道的分类........................................

6、............................364.4.2旅游营销渠道策略.......................................................................374.5葫芦岛旅游促销策略.........................................................................384.5.1利用游客口碑促销................................................................

7、.......384.5.2事件促销......................................................................................384.5.3文化促销......................................................................................394.5.4媒体促销....................................................................

8、..................395结论.................