生鲜o2o项目商业计划书

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1、xxxxxxxx-生鲜O2O项目计划书目录一、项目概述..................................................1（一）项目背景................................................1（二）项目简介................................................1（三）项目建设规划............................................3（四）项目投资与经济效益分析............

2、......................5二、项目背景..................................................6（一）项目建设的必要性........................................6（二）生鲜商品的种类与特点....................................6（三）xxxxxx生鲜发展社区O2O与垂直B2C连锁的SWOT分析..........8三、项目市场分析与定位.................................

3、......11（一）生鲜消费分析...........................................11（二）市场竞争者分析.........................................13（三）项目定位...............................................17四、项目建设规划.............................................20（一）经营模式.....................................

4、..........20（二）直营店建设.............................................20（三）生鲜基地规划...........................................22（四）生鲜物流体系规划.......................................22（五）直营店管理.............................................24五、人力资源配置..................................

5、...........27（一）组织结构...............................................27（二）人员配置...............................................29六、营销策略..................................................31（一）产品策略................................................31（二）价格策略.......................

6、.........................32（三）销售渠道................................................33（四）促销手段................................................33（五）形象工程策划............................................35七、投资估算与资金来源........................................36（一）投资估算依据............

7、................................36（二）投资估算................................................36（三）资金来源................................................36八、财务评价..................................................38（一）财务评价依据............................................38（二）营业收入、营

8、业税金和附加估算............................38（三）总成本费用及经营成本估算................................39（四）财务评价结论..............