国际商务导论课程教学

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1、“国际商务导论”课程教学上海对外经贸大学王艳艳2013年8月商务英语课程设计循环模式课程设计需求分析目标确立教材开发教与学学生评价课程评估情景因素课程设计者信念泰勒的线型课程设计模式Evaluation/assessmentOrganizationoflearningexperiencesSelectionoflearningexperiencesEducationalobjectivesTyler’smodelofcurriculumdesign(Tyler,1949)威勒的课程循环设计模式(1)A

2、ims,goalsandobjectives(4)Organizationandintegrationoflearningexperiencesandcontent(2)Selectionoflearningexperiences(3)Selectionofcontent(5)EvaluationWheeler’scyclicalmodelofcurriculumdesign(Wheeler,1967)格瑞乌斯的语言课程设计模式AssessingneedsFormulatinggoalsandobje

3、ctivesDevelopingmaterialsDesigninganassessmentplanDefiningthecontextArticulatingbeliefsOrganizingthecourseConceptualizingcontentCOURSEDESIGNGraves’slanguagecourse/curriculumdesign(Graves,2004)专门用途英语课程设计模式assessmentcoursedesignteaching-learningevaluation

4、needsanalysisTheESPcurriculumdesignprocess(Dudley-Evans&St.John,1998)商务英语课程设计循环模式课程设计需求分析目标确立教材开发教与学学生评价课程评估情景因素课程设计者信念商务英语专业学生需求分析复合型能力培养1胜任涉外商务工作2了解多国商务环境3了解深层商务文化4商务英语课程设计循环模式课程设计需求分析目标确立教材开发教与学学生评价课程评估情景因素课程设计者信念“国际商务导论”课程目标Content-basedCourse训练商务分析

5、和研究方法熟悉商务基础知识培养跨文化交际技巧提高英语运用能力商务英语课程设计循环模式课程设计需求分析目标确立教材开发教与学学生评价课程评估情景因素课程设计者信念文化理论微观商务环境“国际商务导论”应涵盖的内容1）InternationalBusinessinFutureDevelopment2）EconomicSystemsandGovernmentPolicies3）LegalSystems4）InternationalMonetarySystem5）BusinessCultureandTechno

6、logicalEnvironment1）BusinessCultureandGlobalization2）DifferencesinCulture3）BusinessEthicsandSocialResponsibility1）InternationalBusinessStrategy2）OrganizationalCulture3）Cross-culturalManagement4）InternationalMarketing宏观商务环境“国际商务导论”应关注国际环境国别案例章节页码美国Closin

7、gCaseStudy:“FordMondaineorMundame”InternationalMarketingP.267法国PartThreeSupplementaryReading:“GovernmentandBusinessinFrance”EconomicSystemsandGovernmentPoliciesP.115德国1)ClosingCaseStudy:“TheMittlestandCompaniesThriveonGermanGovernmentPolicy”2)PartThreeS

8、upplementaryReading：“Germany’sTechnologicalEnvironment”1)EconomicSystemsandGovernmentPolicies2)TechnologicalEnvironmentP.119P.188日本1)OpeningCase：”TheimpactofJapaneseCulturalTraditionsonBusiness”2)PartOne:“InternationalBusinessStr