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时间:2018-12-03
《医药零售行业利润分析》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、医药零售行业利润分析毕业论文医药0售行业利润分析摘要:在现今的医药0售市场上,竞争日趋白热化,被人们称为永远的朝阳行业的医药行业已不再如往日那般风光,利润已经严重下滑。中国医药0售行业主要存在行业利润额下降,行业经营模式散乱,,恶性价格竞争严重,未形成现代物流模式使物流费用居高不下,专业人才缺口大等问题。本文对目前我国医药0售企业存在的问题进行了剖析,并针对这些问题提出解决的方案,从不同的方面来分析,为促进医药0售企业的发展进行了1些探讨。从销售收入与成本,费用等来进行分析。提出大力推进医药0售业的并购、重组;创立医药商业品牌,走特色经营之路;完善总代理、总经销制,推进药品电
2、子商务模式;发展现代医药物流模式,降低物流费用,加强资金的管理与培养专业人才等方法来增强医药0售企业的竞争力;从大型化、规模化、连锁化、多元化经营、提高药学服务质量、培育品牌价值等方面提出了医药0售企业发展的建议。关键词:医药0售,利润分析,竞争力MedicineretailsalesprofessionprofitanalysisAbstract:Noedicineretailmarket,thepetitionturnsred-hotdaybyday.Themedicineprofession,anentsunshineprofessionbythepeople,isno
3、tsolightasbefore,andtheprifitgoesdoedicineretailsalesprofessionmainexistenceexistssomanyquestions,suchas:thedroppingprofit,theprofessionalmanagementpatternfallingintodisorder,themalignantpricepetitionhasnotformedthemondernphysicaldistributionpattern,causingthephysicaldistributionexpensestos
4、tayatahighlevel.Thebigprofessionalgap;Thisarticledissectsthequestionsatthesequestionstoproposethesolutionplan,analysisfromthedifferentaspect,forpromotedthemedicineretailsalesenterprisesdevelopmenttocarryonsomediscussions.Mainlyfromthesalesineandthecost,theexpenseandsoonanalyzes.Proposedthec
5、ontinuationadvancesthemedicinecirculationindustrymergerandacquisition,thereorganizationvigorously;Theestablishmentmedicinemercialbrand,anagement;perfectthegeneralagent,alissionthesystem,theadvancementdrugselectronicmercepattern;Thedevelopmentmodernmedicinephysicaldistributionpattern,reduces
6、thephysicaldistributionexpense,theenhancementfundmanagementandthetrainedprofessionalstrengthensthemedicineretailsalesenterprisethepetitivepothelargescale,improvedthegradeofservice,andthecultivationbrandvalue,theedevelopedsuggestionsinthemedicineretailsalesenterprise.Keyentsuggested
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