华为智能手机营销策划方案1

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1、学号：201004111820100411142010041144专业设计题目华为智能手机营销策划方案学院商务策划学院专业市场营销专业班级10市营一班学生姓名周恩泽、马岩、刘兵指导教师孙在国职称教授2013年5月13日-59-方案成绩评定表学院：商务策划学院班级：10市营一班学生姓名：周恩泽马岩刘兵学号：2010041118、2010041114、2010041144项目分值优秀(100>x≥90)良好(90>x≥80)中等(80>x≥70)及格(70>x≥60)不及格(x<60)评分参考标准参考标准

2、参考标准参考标准参考标准调研过程10态度认真，工作作风严谨；调研方案可行，开展和取得的效果很好态度比较认真，工作作风良好；调研方案可行，开展和取得的效果好态度尚好，工作作风较好；调研方案可行，开展和取得的效果较好学习态度尚可，工作作风尚可；调研方案基本可行，取得了一定的效果态度不端正，工作作风不严谨；调研方案基本不可行分析能力30报告对实际问题有很强的分析能力和概括能力，图文并茂，方法得当，说服力很强报告对实际问题有较强的分析能力和概括能力，图文结合较好，方法较得当，说服力较强报告对实际问题有一定的分

3、析能力和概括能力，有一定的图文结合，方法尚可，有一定说服力报告对实际问题的分析能力和概括能力尚可，有一些图文，方法尚可，说服力尚可报告不具备对实际问题的分析能力和概括能力，图文很少，方法不当，没有说服力报告撰写质量及规范化20结构严谨，逻辑性强，层次清晰，语言准确，文字流畅，语言准确、生动，完全符合规范化要求。结构合理，符合逻辑，文章层次分明，语言准确，文字流畅，符合规范化要求。结构合理，层次较为分明，文理通顺，用词比较准确，达到规范化要求。结构基本合理，逻辑基本清楚，文字尚通顺，达到规范化要求。内容

4、空泛，结构混乱，文字表达不清，错别字较多，达不到规范化要求。方案设计的可行性和创新性40有独特见解，方案切实可行，有一定实用价值有较新颖的见解，有一定可行性和实用性有一些新的见解，可行性和实用性尚可有一定见解没有任何价值评语：成绩：指导教师：年月日-59-目录一、摘要······················································4二、市场营销现状··············································51.市场形势···

5、·············································52.产品形势·················································83.竞争形势·················································114.配销形势·················································13三、机会与问题分析····························

6、·················14四、目标·······················································18-59-五、市场营销策略···············································211.目标市场················································212.产品策略·················································2

7、13.价格策略·················································234.渠道策略·················································255.促销策略·················································286.广告·····················································30六、行动方案················

8、··································311.校园市场推广活动方案·····································31-59-2.华为专卖店推广方案·······································33七、预算······················································37八、附件······················