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1、-上海交通大学EMBA学位论文威孚高科发展战略规划THEDEVELOPMENTSTRATEGYOFWEIFUHIGH-TECHABSTRACTFuelInjectionSystemisthecoreofdieselengine;dieselengineisthecoreofautomobile.Withtherapiddevelopmentofeconomytheseyears,thegovernmentbroughtseriesofpositivefinance,credit,consumptionandtrafficpoliciesintoeffectinordertoacti
2、vatethemarketing,whichgraduallyimprovedtheautoconsumptionenvironmentandenlargecitizen’sdemandforauto.Intheyear2004,theautooutputandsaleofourcountryhaveexceeded5million,justinferiortoUSA,Japanandotherdevelopedcountriesaroundtheworld.Inparticular,carsarequiteusualamongcommonpeople,increasedamazi
3、ng75percentintheyear2003.Chineseautoindustrynowisbecomingahotinvestingspotwiththehighestpotentialofdevelopment.WeifuHigh-tech,asamanufacturermajorinproducingthesparepartsforfuelinjectionsystemofautomobile,hasabundantresourceinresearchanddevelopment,advancedmanufacturetechnologyandperfectsalese
4、rvicenetwork.WeifuhasbecomethelargestmanufacturerofsparepartsforfuelinjectionsysteminChinaafterexperiencednearly50yearsofdevelopment.Themarketshareofourleadingproductshasexceeded50percentandhasbeenholdingthefirstpositioninthisindustryforaseriesof25years.However,asthegovernmentputthenewruleofta
5、ilgasemissioninpractice,thecoreoftheauto------fuelinjectionsystembecamethedecisiveparttoreachthestandard.BeingawareofChinesegovernment’sdeterminationtocontroltailgasemission,andwerecognizantofthehugepotentialofChineseautomarketandtheinevitabilityofopeningafterenteringWTO,foreignmultinational--
6、-上海交通大学EMBA学位论文威孚高科发展战略规划companiesconsideredalotaboutthestructureactualityandtechniquelevelofthisindustry,begantoincreasetheinvestmenttoChinesemarket.Thetraditionalcompetitionsituationwouldexperienceanunchangeable,inevitableandultimatelychange,andthecompetitionwouldbeworsened.Asaresult,WeifuHi
7、gh-tech’sleadingpositionindomesticmarketwouldbefiercelychallenged.Therefore,weneedtoestablishnewstrategyscheme,adjustthemanagementandimprovethecompetitionabilityoftheenterprise.ChapterOnebrieflyintroducesthestrategymanagingliteratureofd
