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1、激烈的竞争环境之下的处于创业初期的DL公司的市场营销的解决方案。这些解决的方案包括对不同层次产品的把握，尤其是形式产品、期望产品和延伸产品层次；对价格实行按照目标市场细分的差别定价策略；对渠道选择有培训、专业技术和结构简单，易于管理的移动、电信、联通等运营商；对促销采用免费试用、会员制、附送赠品、渠道激励、展会等多元的方式策略。论文分析的课题应用到DL公司的实践，希望为DL公司打破市场僵局，推广虚拟桌面产品的广泛使用，使集新技术、新产品、新服务为一身的虚拟桌面产品得到广泛认可，培育并延续产品的生命。关键词：DL公司，虚拟桌面，市场营销，策略··THERESEARCHOFDLCOMPAN
2、Y’SVIRTUALDESKTOPMARKETINGSTRATEGYABSTRACTThedissertationisintroducedunderthebackgroundofpeople’sawarenessofenvironmentalprotectionandenergyreservation,aswellasthenewrequirementraisedforinformationproductsinthewakeofstagnantglobaleconomy.Theresearchofvirtualdesktopanditsmarketstrategyisveryimpor
3、tantinthatitisconsideredanewproductwithnewtechnologyandnewtypeofserviceanditisprovidedbyChineseentrepreneurships.DLCompanyisinneedofcreativeproductstrategy,pricestrategy,placestrategyandpromotionstrategytobreakicetothestatusquoofnarrowacceptanceofvirtualdesktop.Detailedinformationofmacroeconomic
4、environmentofinformationtechnologyisgiven,aspolitical,economic,social,andtechnologicalfactorsareallincluded.Thereafter,virtualdesktopenterprisesareconfrontedwithbothopportunitiesandchallenges.Besidesvirtualdesktopisrarelywellunderstoodbymajorindustries,whichisveryrealastheindustryresearchdisplay
5、s.Thecompetitionforvirtualdesktopenterprisesisverycomplicated,withkeenexistingcompaniesandwillingnewentries.ThearticlesummarizedthecurrentsituationandproblemsfacingDL··Company.Basedonthetheoryof4Ps,DLCompanythenewemergingcompanyshouldadoptcreativemarketingstrategies.Theproductstrategywhichtoanex
6、tent,encompassesproducttype,expectationsandextensions,includesproductquality,packagingandservices.Thepricestrategydifferencesgivenaccordingtotypesoftargetedcustomers,ingeneralshouldbecompetitivecomparedwithothersuppliers.Theplacestrategyasksforaperfectmatchtovirtualdesktopplacerequirements.There
7、fore,TelecomandChinaMobilarepotentialcandidates.Thepromotionstrategyshouldbeverifiedwithcombinedsolutionsinclusiveoffreetrial,freegifts,membership,expositions,andchannelstimulations.Theresearchisdoneinthehopeofapplyingsoluti
