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1、-------ThefifthchapterpresentsastrategicdesignforShengzhou’snecktieindustrychainintegration.Instrategicdesignfortheupstream,threeproposalsaremade,namelyexpandingthebasetodefusetheriskofrawmaterialsupply,integratingtheupstreamtoreducecostsofrawmaterial
2、procurement,andconductingmergersandrestructuringtopromoteclusteringofrawmaterialsenterprises;instrategicdesignforthemidstream,threeproposalsaremade,namelyincreasingtalentinputs,increasingR&Dinvestment,andincreasingbrandinginvestmentinthemidstreamofnec
3、ktieindustrychain;inthestrategicdesignforthedownstream,threesuggestionsareputforward,namelyimprovingsupportingfacilities,upgradingthepublicservicelevelofthisindustry,improvingsaleschannels,improvingthelevelofmodernmarketing,improvingtheclusteringmode,
4、andenhancingtheoveralllevelofcompetitionintheindustry.ThesixthchaptermakesempiricalresearchofShengzhou’snecktieindustrychainintegration.WithShengzhouBabeiGroupasacasestudy,thischapterfirsthasapreliminaryunderstandingofthecompanyfromitsbriefintroductio
5、n;andsecondlyillustratesthecompany’sstrategiesforindustrialchainintegrationfromfouraspectsofacquisitionofupstreamcompanies,clutchingattechnicalinnovationandbranding,theestablishmentofforeigndesignoffices,andtheopeningofglobaloutlets;thirdlyanalyzesthe
6、effectsthatindustrialchainintegrationbringstothecompanyfromthreeaspectsofincreasedbusinessvolume,enhancedvaluechain,andemergingintegrationstrategy.Theseventhchaptersummarizesthecontentsandinnovationofthefulltext,lookingintotheprospectsforfuturework.Ke
7、ywords:Necktie;IndustryChain;IndustryCluster-----------III万方数据-----------目录第一章引言.................................................................................................................1
第二章产业链理论综述..............................................
8、...............................................3
2.1产业链的理论渊源..........................................................................................3
2.2产业链的主要内涵................................................................................
