基于竞争优势的spark公司产品结构调整研究

《基于竞争优势的spark公司产品结构调整研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、MBA学位论文作者：郭建慧基于竞争优势的SPARK公司产品结构调整分析thecorecompetitivenessoftheproductstructureadjustmentpracticeprocessoftheenterprise.ItisapositivereferenceforSparkself-developmentandotherenterprisesthatfacethesameproblem.KeyWords:adjustmentofproductstructure，corecompetitiveness，productlineplanning，productstrat

2、egy.III··MBA学位论文作者：郭建慧基于竞争优势的SPARK公司产品结构调整分析目录中文摘要.....................................................................................................IABSTRACT..............................................................................................Ⅱ一、前言......................................

3、.............................................................1（一）分析背景与意义........................................................................................1（二）分析内容与思路......................................................................................2二、相关理论综述...............................

4、......................................................4（一）产品结构调整理论....................................................................................4（二）核心竞争力理论........................................................................................5（三）比较优势理论概述....................................

5、................................................6三、SPARK公司的竞争态势分析.............................................................7（一）外部环境分析..........................................................................................7（二）内部环境分析.............................................................

6、...........................16（三）SPARK公司竞争态势的SWOT分析.......................................................21四、SPARK公司的产品结构调整方案设计...........................................26（一）产品结构调整的总体思路......................................................................26（二）产品结构调整战略设计..........................

7、................................................29（三）产品结构调整方案..................................................................................32（四）淘汰部分产品................................................................