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1、-------ABSTRACTABSTRACT3Dindustry,asanewindustrycategory,isoneofthehigh-techindustries.The
high-techindustries,asthehighvalue-added,high-tech,lowpollutionandlow-power
industry,hasbeenwidelyappreciatedanddeveloprapidly.3Ddisplaytechniquecan
alsobewidelyusedinthemedia,me
2、dical,military,industrial,textileandother
industries.IthascloselyrelativewithLCDdisplays,optoelectronicsindustries.therefore,
thisindustryhasbeenconcernedwidespeadlyanddevelopedrapidlyinourcountry.
Thisindustryhasbecomeahotpotinsocietyandmanycorportionsattemptto
develo
3、pthisindustry.However,inoursociety,wehavenotyetformedacomplete
industrialstandardsandtraderules.Futhermore,thisindustrydeveloprapidlyand
shortly,wecannotpredictthedeveloptrendinthefuture.Although3Dtechnologycanbewidelyusedinotherindustries,thetechologyis
stillattheexpl
4、orationstage.Inotherwords,thistechologyisunmaturetobeappliedto
otherindustriswidely.Maybeit’slongprocess,maybenot.So,thefutureofthis
industryisfullofunpredictabilityandrisk.Becauseoftheincreasinglyfiercemarketcompetitionandthehigh-techdevelop
sharply,wehavetopredictthe
5、riskinadvanceandfindsomeopportunities.According
totheactualconditionsofenterprises,wecanmakealong-termstablestrategic
planningforthefurtherdevelopment.Inthispaper,wemaketheYCCompanyasanexampleinthe3Dindustryto
researchhowtomakethestrategy.Secondly,weanalysetheexternale
6、nvrionment
accordingthePESTanalysismethodsthatincludepolitical,economic,socio-cultural
andtechnologicalenvironment.WealsousethePorter'sfiveforcesmodelanalysis
methodtoanalyzetheindustrialenvironmenttoknowthepositionYCCompanyinand
thesituationsofcompetitionsYCcompanyfac
7、eto.Thirdly,weusetheSWOTmethod
toanalysistheinternalconditionsofYCCompanytodiscusshowtoovercomethe
threatandhowtousetheinternalresourcessubstantially.Afterthecomprehensiveevaluation,wefurthercombinethedevelopmentstageto
discusstheCompetitiveStrategyandthenwechoosethesu
8、itablestrategyforYC
Company.Atlast,weattempttomakeaseriesofspecificpoliciesandmeasurestoensuretheII-----------ABSTRAC
