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1、广告学（品牌传播方向）Advertising（Brandcommunication）专业代码：050303学制：4年MajorCode:050303 LengthofSchooling：4years培养目标：本专业培养面向社会、面向世界、面向未来，掌握现代品牌传播的基本理论，具有现代品牌传播的创意理念，熟悉品牌传播的运作流程，熟悉现代品牌传播、推广、经营、管理方法的专门人才。毕业生能够胜任国有大中型企业、民营企业、外资企业及各类事业单位等单位工作。EducationalTargets：Thismajorisforcultivatingtalentswhoknowmod
2、ernbrandingtheorieswell,havestrongawarenessformodernbrandcommunicatinginnovationthinking;theyneedtobefamiliarwiththethewholeprocessofbrandcommunicating,includingbrandpromotion,brandmanagementaswellasbrandoperation.Thosetalents,theyaresociety-oriented,globalizedandfuture-oriented.Graduateso
3、fthismajor,theyshouldbeabletoworkinlargeandmedium-sizedstate-ownedenterprises,privateenterprise,foreign-fundedenterpriseandvariedpublicinstitutions.目标1：（扎实的专业基础）以品牌传播理论为核心，培养学生系统地掌握专业基本原理、方法和手段等。Target1:(consolidatethebasisofthespecialfield)Withbrandcommincationtheoriesasthecore,cultivatin
4、gstudentswithbasicprofessionaltheories,methodsandapproaches.目标2：（良好的专业技能）培养学生具备基本的从业基础技能。Target2:(goodtechnicalabilitiesinthespecialfield)teachingstudentsbasicvocationalskills目标3：（知识的运用与融通）培养学生能把理论知识与实践结合，在实践运用中消化与提升知识的理解。9Target3:(thewell-understandingandpracticeofknowledge)trainstudents'
5、abilitytocombinetheorywithreality,finallyachievingarealunderstandingandmasteringofknowledgeinrealpractice.目标4：（创新精神与创业能力并具）广告是应用性学科，创新是广告的灵魂。培养学生专业能力的原创性与独立精神。Target4:(containbothspiritofinnovationandenterprisecompetence)advertisingisanappliedscience目标5：（全球视野）宏观的战略眼光和国际视野，与国际行业标准的接轨。Target
6、5:(globalvision)withamacroscopicstrategicvisionandinternationalvision,whichcanhelptomeettheinternationalindustrystandards.专业特色：本专业具有跨学科、综合性、实践性强的特点，要求学生能较系统地学习传播学、管理学、市场营销学、广告学的基本原理，掌握品牌的基本理论和基础知识，熟悉现代品牌传播、推广、经营、管理的方法，具有较强的品牌传播的运作能力和品牌理论的研究能力。SpecialityFeatures:Thismajorfeaturesinterdiscip
7、line,comprehensivenessandpracticality,thus,itrequiresstudentstolearnnotjustadvertisingsystematacially,butalsoMassCommunication,managementandmarketing.Firstly,studentsarerequiredtograspbasictheoriesandknowledgeofbranding,andthentheyneedtogetfamiliarwithmodernbr
