unit10 money-lesson40教案(北师大版必修4)

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1、Unit10Lesson4本节教材分析(1)三维目标Ⅰ.Knowledgeandskills1.Importantwordsandphrases2.Importantsentencestructures3.-edand-ingadjectives.4.Someimportantlinkingwords:also,either,plus,too.Ⅱ.Processandmethods1.Makestudentslearnhowtousethevocabularyonadvertisement2.Makestudentsdistinguishfactsfromopinionsa

2、nduseproperlanguagetodescribeandexpresstheiropinions,attitudesandemotionsⅢ.Emotion,attitudeandvalues1.Tounderstandthetextandcangettheimportantinformationaccordingtotherequirement.2.Touseproperlanguagetopresenttheresultoftheirdiscussion3.Gettheabilitytotellfactsfromopinions.4.Tocultivatestu

3、dents’senseofcooperationandindependentstudy5.Telltherealadsfromthefalseones.（2）教学重点1.Distinguishfactsfromopinions.2.Masterthenewwordsandphrasesofthelesson.3.Makeupsentenceswithsomeadjectivesaboutsomegadgets.4.Improvereadingability.（3）教学难点1.Telltherealadsfromthefalseones.2.Somewordsandphras

4、esarequitedifficult.（4）教学建议1.Makestudentsunderstandthetextandcangettheimportantinformationaccordingtotherequirement.2.Leadstudentsuseproperlanguagetopresenttheresultoftheirdiscussion3.Cultivatetheabilitytotellfactsfromopinions.新课导入设计导入一：Advertisingisaformofcommunicationintendedtopersuadeit

5、sviewers,readersorlistenerstotakesomeaction.Itusuallyincludesthenameofaproductorserviceandhowthatproductorservicecouldbenefittheconsumer,topersuadepotentialcustomerstopurchaseortoconsumethatparticularbrand.Modernadvertisingdevelopedwiththeriseofmassproductioninthelate19thandearly20thcentur

6、ies.Withthefiercecompetionofthemarket,advertisersaredesperatetothinkofanyideastheycantopromotetheirproducts.thephotoontheleftisanexampletosellsonyproducts.导入二：1.Lookatthefollowingpictures.Whatarethesegadgets(小玩意儿)?Keys:laptopcomputer；electrictoothbrush；personalstereo；mobilephone2.Whatdoyou

7、thinkofthegadgets?Canyouuseoneortwosentencetodescribethegadgets?Somekeywordsmayhelpyou:cheap,compact,convenient,easy(touse),expensive,practical,reliable,useful...Example:Ithinkelectrictoothbrushesarenotverypractical...3.Doyouknowtheadvertisingslogan(广告口号)oftho