大学生创新创业计划书_(养老院

《大学生创新创业计划书_(养老院》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、创业计划书项目名称：幸福家园老年人服务中心团队成员项目方：中国矿业大学先驱者团队宗旨：为子女尽孝，帮老人养老理念：以信誉赢尊重，以服务质量为本51目录第一部分摘要一、项目简单介绍··························································2二、市场目标概述···························································2三、项目优势及特点简介·····················································2四

2、、收入来源简析51···························································3第二部分项目背景及可行性分析第一章项目背景····························································3第二章市场分析一、老年人养老状况国内外现状···············································3二、目标市场的设定·····················································

3、····4三、SWOT分析·······························································4四、市场初步分析51···························································5五、市场管理分析···························································5第三章商业实施方案一、商业模式实施方案总体规划介绍··········································

4、5二、营销策划·······························································6第三章竞争分析一、主要竞争对手···························································6第四章管理一、管理团队51·······························································7二、管理组织·····················································

5、··········7三管理制度······························································7第五章财务分析一、筹资分析·······························································8二、财务分析·······························································8第六章总结一、·················································

6、·············851二、·······························································8三、······························································8四、·······························································8五、······························································8六、··

7、·····························································8第一部分绪论51在中国，“居家养老”是被人们普遍认可的养老方式，但随着老龄化社会的快速发展，无论老人还是子女，传统的养老观念都在悄然发生变化。随着人口老龄化和家庭模式的转变，解决养老问题成了不少家庭的头等大事，而要实现老有所依、老有所养，仅仅停留于传统的居家养老可能并不实际。中商情报网研究数据表明，截至2012年底，我国60岁及以上老年人口已达1.94亿，其中，65岁以上人口为1.27亿。据全国老龄委办公室预计，中商情报网发布的《201

8、3-2018年中国养老院市场分析及投资前景咨询报告》