金融产品营销策划设计方案

金融产品营销策划设计方案

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时间:2018-11-30

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1、.金融产品营销策划方案目录概要提示·························································(03)先进思想························································(03)一、策划目的·····················································(03)二、营销环境分析·················································(03)(一)、宏观环境分析···

2、··········································(03)(二)、基金产品SWOT分析········································(04)1、优势·····················································(04)2、劣势·····················································(06)3、威胁·················································

3、····(07)4、机会·····················································(07)(四)、企业形象分析·············································(09)......三、市场面临的问题分析············································(10)四、市场机会分析·················································(11)五、营销策划达到的目标··············

4、·····························(11)六、营销策略·····················································(11)(一)、产品策略··················································(11)(二)、渠道策略·················································(14)(三)、价格策略··················································(1

5、5)(四)、促销策略·················································(16)七、具体推进方案·················································(17)(一)、针对不同投资者···········································(17)(二)、针对企业自身·············································(18)八、费用预算································

6、······················(19)结束语···························································(19)附录一···························································(20)......附录二···································································(21)金融产品营销策划方案概要提示:吸收更多的客户,把潜在客户转为主要客户。扩大临汾邮政

7、银行在临汾市场的影响力,提升市场地位。摆脱邮政银行的旧形象,树立可信,时尚的商业银行新形象。树立起品牌文化形象,打造稳健的、专业的、诚信的、有远见的、负责的、智慧的、伙伴关系的企业形象。发展临汾邮政银行的客户,争取每个客户都知道网上银行,和小额贷款。在客户有需要时,临汾邮政银行作为客户的第一选择。先进思想:除针对网上银行,小额贷款卡这几种产品的营销策划,还有一种新型的低碳信用卡。此卡集材质环保,设计优美,多功能等多种优势于一体。为新一代的年轻人,热爱环保的人,提供了更好的选择。一、策划目的:本次策划主要针对金融产品展开营销,包括网上银行,小额贷款卡,和

8、低碳信用卡四种金融产品。其目的在于扩大临汾邮政银行的社会影响力,提升市场地位,提高知名度,拓宽

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